Marketing Management (Hons) Oxford Brookes University

Overview

The BA in Marketing Management (Hons) at Oxford Brookes University provides an engaging exploration of marketing in today's digital landscape. With the rapid evolution of technology, the course emphasises the importance of understanding consumer behaviour and the strategies necessary to connect with audiences across both traditional and digital platforms. The Marketing and Social Media Lab serves as a vital resource, equipped with industry-standard tools such as Brandwatch and Adobe Creative Cloud, ensuring students gain hands-on experience with the latest marketing technologies.

Why Marketing Management (Hons) at Oxford Brookes University?

Oxford Brookes University is renowned for its strong emphasis on practical learning and industry connections. The university consistently ranks among the top institutions for business studies in the UK. Partnerships with leading companies, including JVC, provide students with opportunities to work on live projects, enhancing their employability. The Marketing and Social Media Lab is a unique facility that allows students to apply their learning in real-world scenarios, ensuring they are well-prepared for their future careers.

Tuition Fee Breakdown

The tuition fees for the BA in Marketing Management (Hons) are as follows:

• Domestic students: £9,535 per year
• International students: £19,700 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course structure includes a mix of compulsory and optional modules designed to provide a comprehensive understanding of marketing principles:

• Marketing in a Digital World
• Essential Management and Leadership Skills for Marketing
• Academic and Professional Practices for Marketing
• Customer and Marketing Insights
• Finance for Marketing
• Sustainable and Ethical Marketing
• Contemporary Marketing Communications
• Consumer Behaviour
• Brand Management
• Applied Marketing Consultancy
• Customer Experience and Relationship Management
• Placement or Full Year International Study Abroad

Careers with Marketing Management (Hons)

Graduates of the BA in Marketing Management (Hons) can look forward to a variety of career opportunities. Alumni have successfully secured roles in brand management, product management, market research, digital marketing, and customer relationship management. The course prepares students for dynamic positions in both agency and corporate settings, ensuring they are equipped with the skills needed to thrive in the competitive marketing landscape.

Accreditation

Accredited by the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing