Corporate Communication and Public Relations, Bachelor

Overview

The goal of the Corporate Communication and Public Relations programme offered by IULM University - Milan is to educate and train the next generation of professionals so that they can make the most of the challenges and opportunities that international markets have to offer. 

Thanks to an integrated approach that combines theory and practice, IULM helps students successfully enter the world of work—today and tomorrow. Be it in culture, communications or the economy, IULM graduates become leading figures in the creative industries and are perfectly capable of adapting to a world of swift and constant change.

This programme focuses on a variety of skills: it looks at how businesses are organized and run by studying management, marketing and business law; it examines social and market dynamics with courses on sociology, consumer psychology and market analysis; and it teaches students how to dialogue with the media, influencers and public opinion by providing them with top-notch communications and public relations training. In addition, the programme helps students develop the following:

• Digital skills necessary in today’s media environment.

• Command of foreign languages and cross-cultural skills in order to deal with the impact of globalization on communication processes.

• Personal communication skills such as professional writing.

Career Prospects

Graduates from this programme can expect to find work in the field of marketing communications, corporate communication, investor relations and internal communications. 

There are opportunities in a number of different industries, ranging from consumer goods and retail to the service industry, fashion, culture, sports, entertainment and non- profit organizations. 

Graduates will be able to take on the following roles: product and brand manager, account manager, social media manager, media planner, event manager, press agent, crisis manager, and internal communications specialist. 

They will also be able to work for private companies or public organizations, as well as advertising agencies, public relations agencies, event management agencies and market research firms.