• Application Deadline
  • 48 months
In an era of increasing globalisation, marketing communication plays a crucial role in the exchange of ideas between marketers and consumers, and between corporations and their stakeholders. A degree in Public Relations and Advertising programme at Beijing Normal University - Hong Kong Baptist University United International College offers its graduates a set of skills and attributes.
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The demand for this programme in mainland China is evidenced by the enrollment number of students since the inception of Public Relations and Advertising was introduced at UIC.

Students will learn the concepts, process management and skills of integrated marketing communications.

The Public Relations and Advertising programme at Beijing Normal University - Hong Kong Baptist University United International College  will combine UIC's whole-person approach with the best practices in public relations and advertising education to provide a learning experience which is comprehensive, cosmopolitan and forward-looking.

Career Prospects

We believe that China’s increasing emergence onto the world stage will increase the demand for advertising and public relations professionals. Therefore, there will be a strong and growing employment market for graduates of the programme. 

We are also confident of the marketability of our students because the Public Relations and Advertising Programme offers many theoretical, skills, and global courses that will enable graduates to:

  • communicate effectively in both written and oral English;
  • work comfortably as individual as well as team members in intercultural and global settings;
  • apply knowledge in public relations and advertising in both China and the western world; and
  • utilise the skills they gained to achieve a successful career or pursue further studies.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    132 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Communication 
  • Communication Theory 
  • Professional Communication Skills 
  • Mass Media Writing 
  • Principles of Public Relations 
  • Principles of Advertising 

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

Mainland China Applicants:

Mainland Chinese students who have sat the P.R.C. National College Entrance Examination (NCEE) of the current year, and have met the college entrance benchmark are eligible to apply.

Overseas Applicants:

An applicant from overseas other than Hong Kong or Macau may apply for admission with qualification acceptable to the College, and will be considered on an individual basis.

  • International Baccalaureate Diploma
  • Associate Degree Student/Holder
  • Higher Diploma/Professional Diploma/Diploma Student/Holder
  • GCE Qualification
  • SAT Qualifications

Tuition Fee

  • International

    11356 EUR/year
    Tuition Fee
    Based on the original amount of 11356 EUR per year and a duration of 48 months.
  • National

    11356 EUR/year
    Tuition Fee
    Based on the original amount of 11356 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

90,000 RMB per annum 


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Public Relations and Advertising
Visit programme website


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