Public Relations and Advertising Beijing Normal University - Hong Kong Baptist University United International College

Overview

The teacher team has been awarded media-related Doctor of Philosophy from famous universities around the world, such as the United States, Malaysia, Hong Kong, Macao, China, etc. In order to cultivate contemporary talents of public relations and advertising fields in the new era of integrated media, PRA conducts systematic learning of communication, advertising, public relations and other theoretical knowledge, combined with practical activities, such as competitions and internships. 

Through this way, Public Relations and Advertising students from Beijing Normal University - Hong Kong Baptist University United International College can master the communication laws of traditional media and new media, and students can flexibly use the theory and method of communication in front of the line. Also, they can have the ability of research, planning, and creativity.

Teaching Characteristics

• Liberal Arts Education: students will comprehensively learn professional knowledge of public relations and advertising to possess interdisciplinary learning and application ability.

• International Vision: the international team of teachers brings students international cutting-edge academic training and way of thinking.

• Pragmatic Innovation: this major is rooted in Guangdong, Hong Kong and Macao, focusing on serving the actual brand communication needs of surrounding enterprises and institutions through Industry University research cooperation, so that students can learn, trial error, and grow in actual combat.