• Application Deadline
  • 48 months
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Through rigorous visual arts, media and design training coupled with interdisciplinary collaborations, trans-media experimentations, and exchange activities, the MAD programme will give students a strong motive to develop beyond their comfort zones and explore the boundaries of their knowledge and abilities.

The ultimate goal of the Media, Arts and Design programme at Beijing Normal University - Hong Kong Baptist University United International College  is to train its graduates to be the “conveyer” or “communicator” of messages to fulfil the need of national policy in regards to innovation. 

The objectives of the programme are:

  • To provide students with the fundamental knowledge and skills required for creating work of media arts and design.
  • To nurture future professional visual artists, digital artists and designers.
  • To educate future art historians and museum specialists with a global perspective on the media arts.

Career Prospects

While the provision of the MAD programme is a new development in UIC, majority of graduates of similar programmes in other institutions have secured employment in design companies, film companies, web companies, animation companies, production houses, museums, galleries, art houses, and other employment areas directly related to the creative industries.  

As aforementioned, the MAD programme aims at preparing students to develop their careers in a rich array of professions as:

  • Artists (painter, sculptor, digital artists, sound artists, etc.)
  • Designers (product designer, web designer, commercial designer, etc.)
  • Art administrator (museum, gallery staff )
  • Art agent

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    132 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Concept Development for Time-based Media
  • Digital Drawing and Painting
  • Colour Concepts, Theory and Planning
  • Animation
  • Language for Audio-visual Design
  • Studio Art Practices: Painting Fundamentals
  • Web Design and Hypermedia

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

Mainland China Applicants:

Mainland Chinese students who have sat the P.R.C. National College Entrance Examination (NCEE) of the current year, and have met the college entrance benchmark are eligible to apply.

Overseas Applicants:

An applicant from overseas other than Hong Kong or Macau may apply for admission with qualification acceptable to the College, and will be considered on an individual basis.

  • International Baccalaureate Diploma
  • Associate Degree Student/Holder
  • Higher Diploma/Professional Diploma/Diploma Student/Holder
  • GCE Qualification
  • SAT Qualifications

Tuition Fee

  • International

    11356 EUR/year
    Tuition Fee
    Based on the original amount of 11356 EUR per year and a duration of 48 months.
  • National

    11356 EUR/year
    Tuition Fee
    Based on the original amount of 11356 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

90,000 RMB per annum 


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Media, Arts and Design
Visit programme website


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