• Application Deadline
  • 36 months
The International Business and Marketing (Hons) bachelor degree programme at Taylor's University is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.


Ultimately, this International Business and Marketing (Hons) bachelor degree programme at Taylor's University will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

In addition to a solid grounding in business, this programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers' needs and ensure customers' satisfaction, making it a key element to the success of any business.

Future Careers

  • Brand Manager
  • Business Consultant
  • Customer Service Manager
  • Entrepreneur
  • Foreign Trade Consultant
  • Import & Export Manager
  • International Trader
  • Marketing Communication Manager
  • Product Manager
  • Sales Manager

Detailed Programme Facts

  • More details:

    Applicants are advised to submit their application at least 8 weeks (2 months) prior to the commencement date of the intake to avoid any unnecessary delay in the admission process.

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description

      2-month internship

  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:

  • Business Communication
  • Business Ethics and Values
  • Business Law
  • Consumer Behaviour
  • Export Practices and Management
  • Integrated Marketing Communications
  • International Business Issues and Policies
  • International Finance
  • Introduction to Accounting
  • Introduction to Finance

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • Unified Examination Certificate (UEC): Pass with min. 5Bs
  • A Levels: Min. EE or equivalent of min. 80 points
  • International Baccalaureate (IB): Min. 24 points and above in 6 subjects

Tuition Fee

  • International

    11136 USD/year
    Tuition Fee
    Based on the original amount of 33391 USD for the full programme and a duration of 36 months.
  • National

    7932 USD/year
    Tuition Fee
    Based on the original amount of 23800 USD for the full programme and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Approximate Total Fees (Local Students): RM 99,900


Scholarships will be awarded to outstanding students based on:

  • Academic Excellence
  • Talent in Music, Drama, Sports & more
  • Extra-curricular Involvement
  • Leadership Skills

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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