Placeholder image for Mass Communication (Advertising) (Hons)

Mass Communication (Advertising) (Hons), Bachelor

  • Application Deadline
  • 36 months
University rank #379 (QS) Subang Jaya, Malaysia
Students of the Bachelor of Mass Communication (Advertising) (Hons) programme at Taylor's University are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.
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The Mass Communication (Advertising) (Hons) students from Taylor's University will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module.

In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

Future Careers

  • Account Director
  • Advertising & Promotion Manager
  • Advertising Consultant
  • Brand Manager
  • Copywriter
  • Creative Director
  • E-Commerce Advertising Specialist
  • Media Planner

Detailed Programme Facts

  • More details:

    Applicants are advised to submit their application at least 8 weeks (2 months) prior to the commencement date of the intake to avoid any unnecessary delay in the admission process.

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description

      3 to 4-month internship

  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Advertising Campaign
  • Advertising Design & Execution
  • Advertising Principles
  • Brand Management
  • Communication Theory
  • Creative Copywriting

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Unified Examination Certificate (UEC): Pass with min. 5Bs including English
  • A Levels: Min. EEE (3 subjects)
  • International Baccalaureate (IB): Min. 24 points in 6 subjects
  • Other Qualifications: Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%. Students with other qualifications will be considered on a case-by-case basis.

Tuition Fee

  • International

    10476 USD/year
    Tuition Fee
    Based on the original amount of 31420 USD for the full programme and a duration of 36 months.
  • National

    7380 USD/year
    Tuition Fee
    Based on the original amount of 22156 USD for the full programme and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Approximate Total Fees (Local Students): RM 93,000


Scholarships will be awarded to outstanding students based on:

  • Academic Excellence
  • Talent in Music, Drama, Sports & more
  • Extra-curricular Involvement
  • Leadership Skills

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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