36 months
21952 AUD/year
14496 AUD/year
Tuition fee
Apply date
Start date


Learn how to build a brand that customers love; add a Business: Marketing Major at Swinburne Online to your business degree.

Visit the official programme website for more information


Taught by experienced industry professionals, this degree explains contemporary marketing principles, and equips you with the skills you need to market products and services in a global economy.

You will learn about markets, analyse trends and read customer data to develop and implement effective marketing strategies. You will understand how to communicate with an audience, drive sales and grow customer loyalty.

What you will learn during the Business: Marketing Major at Swinburne Online

 Marketing Concepts

  • Understand the role marketing plays within organisations across the world.

Product Management

  • Learn how to develop and market a product successfully.

Marketing Behaviour

  • Gain an insight into the decision making process of consumers, and how to influence and support it.

International Marketing

  • Explore the challenges and opportunities of foreign markets.


  • Explore different communication strategies and the range of channels used in marketing.

Career opportunities

Advertising Manager

  • Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

Advertising Coordinator

  • Plan and implement strategic advertising for all types of advertising channels.

Product Manager

  • Develop and launch new products into the market, managing and their success and growth.

Digital Marketing Specialist

  • Develop and implement digital strategies designed to increase online traffic to a company’s website.

Marketing Manager

  • Develop advertising strategies and brand campaigns and generally oversee all marketing activities within an organisation.

Programme Structure

Courses include:

  • Financial Information for Decision Making
  • Industry Consulting Project
  • Advanced Innovative Business Practice
  • Learning and Communicating for Innovative Business Practice
  • Economic Principles
  • Fundamentals of Marketing
  • Marketing Research
  • Integrated Marketing Communication

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


24 alternative credits



Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements


Non-Year 12 entry

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
  • Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Year 12 entry

  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Tuition Fee

To alway see correct tuition fees
  • International

    21952 AUD/year
    Tuition Fee
    Based on the tuition of 21952 AUD per year during 36 months.
  • National

    14496 AUD/year
    Tuition Fee
    Based on the tuition of 14496 AUD per year during 36 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Business: Marketing Major
Swinburne Online


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