Overview

The Business - Marketing BA from Swinburne Online is taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for real-life clients, use cutting-edge tools, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

The Marketing major is your connection to industry, and students use Live Clients in two of the units to work on a real-world problem for an organisation developing strategies to solve a marketing problem they are facing.

With a keen understanding of core business skills, you’ll work with our industry partners and graduate ready to make your own mark on the dynamic world of marketing.

What will you learn?

Digital Marketing: Be ready for the future of digital marketing as you learn how to plan, implement and measure digital campaigns.

Marketing Innovation and Branding: Identify trends and develop innovative solutions for brands.

Marketing Research, Data & Insights: Take the lead by being equipped to develop and analyse marketing intelligence to inform business and marketing strategies.

Career outcomes

Marketing Manager

Digital Marketing Specialist

Social Media Manager

Market Research Analyst

Marketing Coordinator

Account Manager

Brand Manager

Business Development Manager

Accreditation

Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and are a part of the five per cent of business schools worldwide accredited by AACSB.

Programme Structure

Courses include:

Financial Information for Decision Making

Marketing Research and Analytics

Integrated Marketing Communication

Consumer Behaviour

Marketing and Innovation

Frontiers of Digital Marketing

Marketing Strategy and Planning

Marketing Insights

Business for Sustainability, Social Change and Impact

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-06 00:00:00
- Apply before 2026-06-26 00:00:00
Starting 2026-11-02 00:00:00
- Apply before 2026-10-23 00:00:00
Starting 2027-03-09 00:00:00
- Apply before 2027-02-27 00:00:00

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

24 alternative credits

Delivered

Online

Campus Location

Melbourne, Australia

Disciplines

Business Administration Marketing View 94 other Bachelors in Business Administration in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS 00111D

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16992 AUD / year

≈ 16992 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

16992 AUD / year

≈ 16992 AUD / year

Funding

Commonwealth provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business - Marketing Major.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What will you learn?

Career outcomes

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Funding

Scholarships Information

Available Scholarships

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