• Application Deadline
  • 36 months
    Duration
Learn how to build a brand customers love by studying a marketing degree online through Swinburne. Taught by experienced industry professionals, the Bachelor of Business: Marketing Major at Swinburne Online gives you an understanding of contemporary marketing principles, and equips you with the skills needed to market products and services in today’s economy. 

About

You will learn how to create and implement marketing strategies that effectively communicate with an audience, drive sales and grow customer loyalty.

As well as becoming a better communicator, you’ll develop key business skills that will allow you to analyse market trends and customer data. 

Using real industry case studies,  at this Bachelor of Business: Marketing Major at Swinburne Online, you’ll learn how the world’s biggest brands utilise marketing to succeed, and develop your own strategies that can be used when working for a business, contracting for clients or starting your own business.

Career opportunities

  • Advertising Coordinator

Plan and implement strategic advertising for all types of advertising channels.

  • Product Manager

Develop and launch new products into the market, managing and their success and growth.

  • Digital Marketing Specialist

Develop and implement digital strategies designed to increase online traffic to a company’s website.

  • Marketing Manager

Develop advertising strategies and brand campaigns and generally oversee all marketing activities within an organisation.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 36 months
    Part-time
    • Duration description
      3 years full time or equivalent part time
  • Credits
    24 alternative credits
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Financial Information for Decision Making
  • Industry Consulting Project
  • Advanced Innovative Business Practice
  • Learning and Communicating for Innovative Business Practice
  • Economic Principles
  • Introduction to Business Information Systems
  • Introduction to Management
  • Fundamentals of Marketing
  • Marketing Research
  • Integrated Marketing Communication

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    20724 AUD/year
    Tuition Fee
    Based on the original amount of 62160 AUD for the full programme and a duration of 36 months.
  • National

    10956 AUD/year
    Tuition Fee
    Based on the original amount of 32874 AUD for the full programme and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

Wishlist

Did you know you can compare your wishlisted programmes with our new Comparison tool?