Business: Marketing Major

Overview

Taught by experienced industry professionals, this degree explains contemporary marketing principles, and equips you with the skills you need to market products and services in a global economy.

You will learn about markets, analyse trends and read customer data to develop and implement effective marketing strategies. You will understand how to communicate with an audience, drive sales and grow customer loyalty.

What you will learn during the Business: Marketing Major at Swinburne Online

 Marketing Concepts

• Understand the role marketing plays within organisations across the world.

Product Management

• Learn how to develop and market a product successfully.

Marketing Behaviour

• Gain an insight into the decision making process of consumers, and how to influence and support it.

International Marketing

• Explore the challenges and opportunities of foreign markets.

Communications

• Explore different communication strategies and the range of channels used in marketing.

Career opportunities

Advertising Manager

• Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

Advertising Coordinator

• Plan and implement strategic advertising for all types of advertising channels.

Product Manager

• Develop and launch new products into the market, managing and their success and growth.

Digital Marketing Specialist

• Develop and implement digital strategies designed to increase online traffic to a company’s website.

Marketing Manager

• Develop advertising strategies and brand campaigns and generally oversee all marketing activities within an organisation.