• Application Deadline
  • 36 months
Learn how to build a brand customers love by studying a marketing degree online through Swinburne. Taught by experienced industry professionals, the Bachelor of Business: Marketing Major at Swinburne Online gives you an understanding of contemporary marketing principles, and equips you with the skills needed to market products and services in today’s economy. 
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You will learn how to create and implement marketing strategies that effectively communicate with an audience, drive sales and grow customer loyalty.

Using real industry case studies,  at this Bachelor of Business: Marketing Major at Swinburne Online , you’ll learn how the world’s biggest brands utilise marketing to succeed, and develop your own strategies that can be used when working for a business, contracting for clients or starting your own business.

What you will learn

 Marketing Concepts

  • Understand the role marketing plays within organisations across the world.

Product Management

  • Learn how to develop and market a product successfully.

Marketing Behaviour

  • Gain an insight into the decision making process of consumers, and how to influence and support it.

International Marketing

  • Explore the challenges and opportunities of foreign markets.


  • Explore different communication strategies and the range of channels used in marketing.

Career opportunities

Advertising Manager

  • Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

Advertising Coordinator

  • Plan and implement strategic advertising for all types of advertising channels.

Product Manager

  • Develop and launch new products into the market, managing and their success and growth.

Digital Marketing Specialist

  • Develop and implement digital strategies designed to increase online traffic to a company’s website.

Marketing Manager

  • Develop advertising strategies and brand campaigns and generally oversee all marketing activities within an organisation.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Duration description

      3 years full time or equivalent part time

  • Credits
    24 alternative credits
  • Languages
    • English
  • Delivery mode

Programme Structure

Courses include:

  • Financial Information for Decision Making
  • Industry Consulting Project
  • Advanced Innovative Business Practice
  • Learning and Communicating for Innovative Business Practice
  • Economic Principles
  • Introduction to Business Information Systems
  • Introduction to Management
  • Fundamentals of Marketing
  • Marketing Research
  • Integrated Marketing Communication

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements


Non-Year 12 entry

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
  • Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Year 12 entry

  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    21952 AUD/year
    Tuition Fee
    Based on the original amount of 21952 AUD per year and a duration of 36 months.
  • National

    11155 AUD/year
    Tuition Fee
    Based on the original amount of 11155 AUD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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