Marketing University of the Witwatersrand, Johannesburg

Overview

Key facts

The BCom Marketing offered at University of the Witwatersrand, Johannesburg will provide you with the skills and knowledge to learn what drives a business, both strategically and creatively. This degree will equip you with a sound understanding of collecting, evaluating and applying the fundamentals of what drives consumer behaviour and how to position a brand to ensure a successful business venture. Marketing can be applied across a broad range of industries and plays a crucial role in providing a link between the business and the customer, and you will gain insight into marketing communication mix strategies to help you grow a business. Marketing encompasses areas such as digital marketing, social media management, sustainable marketing, retail management, services marketing, brand management, consumer psychology, marketing research and contemporary issues in marketing.

Career Opportunities

• Chief Marketing Officer
• Marketing Manager
• Digital Marketing Manager
• Social Media Manager
• Digital Content Manager
• Brand Manager
• Advertising and Promotions Manager
• Market Research Manager
• Public Relations Manager
• Sales Manager

Our graduates are employed in various industries including, but not limited to, fast-moving consumer goods, the beverage industry, retail, banking, insurance, telecommunications, research,  advertising, marketing, public relations and management consulting.