Business Administration - Digital Business Management Pforzheim University

Overview

Key Facts

Our bachelor's degree program in Business Administration/Digital Business Management follows a holistic approach to provide students with a deep understanding of both basic business principles and digital management aspects. We combine theoretical foundations with practical application.

The program provides a solid foundation in the classical areas of business administration, complemented by insights into economics and the relevance of ethical and social responsibility in the business context. Through the study of quantitative methods and legal frameworks, students are empowered to analytically solve complex business problems.

Throughout the program, core information systems skills are reinforced, including algorithm development, data structures, data management, and business process management. Students also learn how to apply artificial intelligence and machine learning to design and optimize digital business processes and models. In addition, topics such as digital transformation and IT governance and cybersecurity prepare students for the modern aspects of the dynamic digital business world.

Particularly noteworthy is the internship semester, which provides direct integration with professional practice and allows students to deepen their acquired knowledge in a real work environment. Capstone projects, such as the Applied Digital Transformation Project and the Bachelor's Thesis, synthesize learning and challenge students to develop independent solutions to complex problems.

Electives allow students to further specialize their skills in areas such as Project Management, Change Management, User Interface & Experience Design, and Process Mining. Studying current and future digital trends provides insight into innovative technologies and teaches critical evaluation and strategic use.

Career

Our program comprehensively prepares students to understand and actively shape the challenges of digital transformation. Graduates are well equipped to succeed in various fields within the digital economy and assume leadership roles.

Accreditation

Like all our business administration programs, Business Administration/Digital Business Management (B. Sc.) is accredited both nationally (AQAS) and internationally (AACSB). All 13 Bacherlor's degree programs are also EFMD-accredited. Particularly good graduates have the opportunity to further qualify in our Master's program Master Information Systems (M. Sc.).