Marketing Management Kwantlen Polytechnic University

Overview

The Marketing Management programme at Kwantlen Polytechnic University is designed to bridge the gap between academic theory and professional workplace execution. Students engage with a curriculum that blends data-driven decision-making with creative brand strategy to prepare for the evolving global marketplace.

This degree focuses heavily on digital proficiency, ensuring that learners gain hands-on experience with industry-standard platforms and emerging media. By working on projects with real businesses and interactive simulations, students build a professional portfolio that demonstrates their practical capabilities to future employers.

The learning environment is characterised by small class sizes of approximately 35 students, allowing for direct access to expert instructors and supportive peer interaction.

Why Marketing Management at Kwantlen Polytechnic University?

Kwantlen Polytechnic University provides a distinctive teaching environment that emphasises experiential learning and community connections. The institution maintains strong ties with industry bodies, including a partnership with the CMA to offer an accelerated Chartered Marketer pathway for ambitious students.

Facilities and resources are geared towards modern business needs, featuring curriculum informed by current industry trends and employer demands. The university also offers co-operative education and internship opportunities, allowing students to apply their classroom knowledge in professional settings before graduation.

Tuition Fee Breakdown

• International fee: CAD 11114 per semester
• National fee: CAD 2443 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is driven by industry requirements and covers essential skills such as analytics, consumer understanding, and effective communications. Modules may include:

• Marketing
• Consumer Behaviour
• Digital Marketing
• Strategic Marketing Decision Making
• Integrated Marketing Communications Management
• Marketing Analytics and Information Management
• Marketing in a Digital World
• Business Development

Careers with Marketing Management

Graduates are well-positioned for high-opportunity roles within advertising, public relations, and corporate marketing departments. The programme prepares individuals for diverse career paths across multiple sectors, focusing on roles that require a blend of analytical and creative expertise.

Potential career destinations include:

• Digital Marketing Specialist
• Marketing Coordinator
• Brand Manager
• Market Researcher
• Social Media Strategist
• E-commerce Manager
• Content Marketing Lead
• Business Development Manager
• Product Marketing Manager
• Marketing Data Analyst

The sector offers strong earnings potential and a positive job outlook, with significant demand for professionals capable of managing integrated marketing campaigns and complex digital ecosystems.