Creative Advertising Humber Polytechnic

Overview

You'll build skills you never knew you had. You’ll have fun. You’ll meet lifelong friends and creative collaborators who will become the core of your future professional network. You’ll mix and work with industry professionals, build a killer portfolio, and launch your career with a 14-week internship – probably at one of the better agencies in the country.

The  Creative Advertising programme from Humber Polytechnic  provides a unique, 360-degree education in the key aspects of modern advertising: art direction, copywriting, account management and creative strategy. Over the four years of the degree, this allows you to discover your own particular creative strengths and identify your ideal career path while working in industry-standard teams and learning how to develop powerful, effective advertising campaigns.

At its core, the Bachelor of Creative Advertising programme is designed to build future industry leaders, and we do. Our award-winning alumni work on major brands, and many of them now hold senior positions in top Canadian and international ad agencies.

Key facts

• The programme allows you to develop your strong creative skills, giving you the tools to work in a broad range of agency and corporate environments within the advertising industry. Working initially as an art director, copywriter or account co-ordinator, you may look forward to a career as a creative director or account supervisor, or you can choose to pursue graduate studies.
• Upon graduation, you’ll stand out from the crowd with a background that includes:

• knowledge of agency and corporate advertising best practices, as well as perspectives on consumer and business-to-business (B2B) advertising
• proficiency using state-of-the-art equipment
• skills to create the concept, copy and design for all forms of advertising: both traditional – print, radio, and video – and the full range of digital and social platforms
• a comprehensive portfolio developed through industry-style studio-based classes and participation in national and international student design competitions
• experience working on creative teams, designing real-world campaigns for clients of BuildingF, Humber’s on-campus advertising agency