Business Common Entry (Options in Business and Digital Marketing) South East Technological University

Overview

The Business Common Entry (Options in Business and Digital Marketing) programme from South East Technological University  is structured around four key pillars - management, finance/economics, business technology and marketing.

In the first two years you will explore the fundamentals of business, with some electives in Year 2. After two years, students decide on their chosen area of specialism in either Business or Business with Digital Marketing. Depending on your choice and your areas of interest there are also electives are available in Commercial Law, Fund Accounting and Economics.

In Year 3, you will also undertake a professional work placement where you will put your learning into practice and gain practical experience in a field of interest to you.

The Business stream is focused around four key pillars - management, finance/economics, business technology and marketing. Specially focused modules, such as fund accounting, are targeted at students interested in a career in financial services, while practical modules in digital applications and computerised accounting enhance employability skills. Students also have opportunities to develop their own business ideas through the development of business plans and through the entrepreneurship module.

With the Digital Marketing specialism, you will have the opportunity to work with students and staff from a design background to find creative solutions to marketing issues. You will study digital media design and have the opportunity to work in a digital marketing organisation as part of your final year.

Career opportunities

Below are some industries and jobs that a business graduates find employment:

• Finance, including financial services, insurance and investment fund organisations.

• Marketing, Advertising, and Public Relations

• Public sector and Non-Profit Organisations

• Entrepreneurship and Start-ups

• Accountancy

• Investment Funds

• Retail and Sales

• Human Resource Management

• Education and Teaching

• Supply Chain and Logistics

• Technology

• Tourism and Hospitality