Bachelor On Campus

Marketing (Honours)

University Tunku Abdul Rahman

36 months
4215 USD/year
3107 USD/year
Tuition fee
Apply date
Start date


The Bachelor of Marketing (Honours) at Universiti Tunku Abdul Rahman is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. 


Marketing (Honours) at Universiti Tunku Abdul Rahman is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.

Graduates of the Bachelor of Marketing (Hons) are eligible for certain exemptions from the professional examinations of ICSA. Membership with ICSA is an option for graduates to become a professional in the field of corporate governance.

Career Prospects

  • Sales & Marketing Consultant
  • International Marketing Executive/Manager
  • Event Management Executive/Manager
  • Business Development Executive/Manager
  • Brand Executive/Manager
  • Product Executive/Manager

Programme Structure

Courses include:

  • Accounting in Practice
  • Business Finance
  • Consumer Behaviour
  • Corporate and Business Law
  • Elective II
  • English for Business
  • Information Systems
  • Management Principles

Key information


  • Full-time
    • 36 months

Start dates & application deadlines

More details
  • Malaysian Stu: You are advised to apply for admission as early as possible
  • International Stu: You are advised to apply for admission 3 months in advance


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Admission to UTAR is on purely meritocratic basis. You are expected to satisfy the academic qualification and English Language requirement set by the University. Some programmes may have additional requirements such as the submission of a drawing portfolio, and an interview before the University decides on the admission.
  • For admission into undergraduate programmes, the University will accept the applications from students with the standard list of foreign qualifications. 
  • For your information that the University has its minimum entry requirement (MER) for each qualification and each programme. Should you do not fulfill the MER, you will be required to undertake a one-year Foundation studies. 

Tuition Fee

To alway see correct tuition fees
  • International

    4215 USD/year
    Tuition Fee
    Based on the tuition of 12646 USD for the full programme during 36 months.
  • National

    3107 USD/year
    Tuition Fee
    Based on the tuition of 9322 USD for the full programme during 36 months.
  • RM39,400 (Malaysian); 
  • RM53,450 (International)


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing (Honours)
University Tunku Abdul Rahman


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