Society, Culture and Communication Vytautas Magnus University

Overview

The goal of the programme Society, Culture and Communication offered by the Vytautas Magnus University is to train highly-qualified B. A. graduates in sociology and communication who would be able to identify and analyse social problems and cultural processes, to expertly conduct sociological and communication research, to explain, compare and evaluate social processes and to apply creatively their research skills in the fields of communication and information science.

Competencies acquired

The study programme offers students variety of analytical, creative and professional competences, knowledge and skills, which are in these study areas:

• Cultural diversity and intercultural communication

• Qualitative and quantitative social research methods

• Classical and contemporary sociological thinking

• Applied statistics and basics of data analytics

• Qualitative data (content and text) analysis

• Principles of marketing, public relations and strategic communication

• Audiovisual communication and scriptwriting

• Application of critical thinking, theory and research methods within various social issues (i.e. inequality, demography, health, family, religion and other fields)