Business (Marketing) Unitec Institute of Technology

Overview

The Business (Marketing) at Unitec Institute of Technology provides students with a robust foundation in strategic brand management and modern promotional techniques. This degree integrates theoretical classroom learning with practical industry applications to ensure graduates are ready for the professional business environment.

Students explore the complexities of consumer behaviour while developing the technical skills necessary to design and execute effective marketing plans. The curriculum is heavily influenced by current industry trends, ensuring that the knowledge gained is both relevant and immediately applicable in a commercial setting.

Why Business (Marketing) at Unitec Institute of Technology?

One of the primary advantages of this programme is the Industry-Based Learning component. During the final year, students undertake a professional internship where they manage real-world projects for local organisations, allowing them to build valuable networks and gain hands-on experience before graduation.

The programme also offers the unique opportunity to earn globally recognised professional certifications. Students can gain credentials in Google AdWords, Google Analytics, and HubSpot Inbound Marketing, providing a significant competitive edge in the digital job market.

Learning is further enhanced through the use of sophisticated marketing simulation games. These tools allow students to test strategic decisions in a risk-free environment, gaining deep insights into how various business variables impact market performance and organisational success.

Tuition Fee Breakdown

• International fee: NZD 26415 per year
• National fee: NZD 7500 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Level 5

• Organisations in an Aotearoa New Zealand Context
• Business Environments
• Business Functions
• Change and Innovation
• Leadership
• Operations Management and Compliance
• Business Planning
• Managing Projects

Level 6

• Marketing Management
• Talent Development and Management
• Organisational Behaviour
• Operations Management
• Supply Chain Management
• Marketing
• Buyer Behaviour

Level 7

• Internship Based Learning
• Advanced Marketing
• Applied Human Resource Management
• Business Analytics
• Organisational Strategies
• Applied Operations Management
• Google Certified (Web-based Advertising and Analytics)
• Social Media Marketing
• Search Engine Optimisation (SEO)

Careers with Business (Marketing)

Graduates are prepared for a wide range of professional roles within the commercial sector. Potential career paths include becoming an advertising specialist, brand manager, or digital marketing executive, with many finding success in specialised areas such as market research and social media management.

The focus on digital proficiency also opens doors to technical roles such as SEO specialists and AdWords experts. Many alumni progress into senior leadership positions, including marketing manager roles, across diverse industries in New Zealand and internationally.