Marketing Canadian University Dubai

Overview

The Bachelor of Business Administration in Marketing will prepare you to succeed in the ever-changing global business environment by helping you develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, promotion, branding and e-marketing.

As a graduate of Canadian University Dubai’s BBA in Marketing you will be equipped to contribute to the development and implementation of marketing strategies, analyze market trends, and capitalize on promotional opportunities. The marketing specialization is designed to enable you to analyze the challenges of providing consumer and industrial goods and services to a wide variety of markets.

The program goes beyond the classroom to include real-world, hands-on, and international experience, and students are encouraged to explore marketing internships and study abroad opportunities that will prepare them for a number of career opportunities in marketing and related areas.

As a universal function across all sectors of business career opportunities in marketing exist in global corporations, government and international agencies, international trade, and international public institutions. As a marketing graduate, you will be qualified to pursue roles in a broad range of marketing areas including:

• Marketing and Sales Management
• Advertising/Promotion and Direct Marketing
• Brand and Product Management
• Market Research Process
• Public Relations Management
• Customer Relationship Management
• Social Media Marketing Management
• Healthcare Marketing Management
• Retail Marketing Management
• Purchasing and Distribution Management