Marketing Alfaisal University

Overview

Students of the Marketing program of Alfaisal University will be able to generate, analyze, interpret, and present marketing information that firms and other organizations need to satisfy and keep customers through the development of innovative products and services, which build brand equity and provide excellent return on investment. Graduating students will be able to use a wide range of practical and up-to-date marketing tools and techniques. They will be able to utilize information, and knowledge to support innovation in a wide range of organizations including business, non-profit organizations, and government entities.

Program Learning Outcomes

• Graduates will understand and be able to apply core concepts of accounting, economics, finance, marketing, human resources, project management, and management sciences in real-world business settings.

• Graduates will be able to develop innovative solutions supported by contemporary technologies to solve business problems.

• Graduates will be able to assess business performance using mathematical theories and quantitative analytical tools.

• Graduates will be able to produce clear, concise business reports and deliver well-organized, persuasive presentations.

• Graduates will be able to act ethically and consistently, observing professional codes of conduct, corporate governance and corporate social behavior and responsibility.

• Graduates will be able to effectively work with teams to achieve organizational goals in culturally diverse business environments.

• Graduates will be able to demonstrate commitment to continuous personal and professional development.