Global Business and Marketing (Honours) Hong Kong Metropolitan University

Overview

Key facts

Programme Intended Learning Outcomes (PILO)

• Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.

• Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.

• Make contributions as a leader and member in a team setting and communicate effectively.

• Command knowledge of the practices and activities of key aspects of global business and marketing. 

• Integrate and apply advanced analytical skills to address issues and make management and marketing decisions related to global business operation.

• Assimilate and synthesise new knowledge in global business and marketing, apply it to solve marketing problems and problems related to global business operation, and develop practical recommendations.

Career Prospects

Graduates of the Global Business and Marketing (Honours) programme of the Hong Kong Metropolitan University can seek employment in various for profit and not-for profit organizations as entry level professionals and managers.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master degrees in business-related areas such as accounting, human resource management, corporate governance or electronic commerce.