Overview

Key facts

Programme Intended Learning Outcomes (PILO)

Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.

Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.

Make contributions as a leader and member in a team setting and communicate effectively.

Command knowledge of the practices and activities of key aspects of global business and marketing.

Integrate and apply advanced analytical skills to address issues and make management and marketing decisions related to global business operation.

Assimilate and synthesise new knowledge in global business and marketing, apply it to solve marketing problems and problems related to global business operation, and develop practical recommendations.

Career Prospects

Graduates of the Global Business and Marketing (Honours) programme of the Hong Kong Metropolitan University can seek employment in various for profit and not-for profit organizations as entry level professionals and managers.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master degrees in business-related areas such as accounting, human resource management, corporate governance or electronic commerce.

Programme Structure

Courses include:

Integrated Business Functions

Finance for Managers

Services Marketing

Marketing Communications

International Business Environment

Business Issues and Ethics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-09-02 00:00:00
- Apply before 2025-07-19 00:00:00 , National
- Apply before 2025-05-31 00:00:00 , International

Language

English

IELTS

5.5

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TOEFL^® IBT

79

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Credits

160 alternative credits

Delivered

On Campus

Disciplines

Business Administration Marketing International Business View 26 other Bachelors in Marketing in Hong Kong (SAR)

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

5.5

Schedule an IELTS test!

TOEFL^® IBT

79

Schedule TOEFL®

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Hong Kong Metropolitan University and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Other requirements

General requirements

Applicants with Hong Kong Diploma of Secondary Education (HKDSE) qualifications are required to obtain Level 3 or above in Chinese Language and English Language, as well as Level 2 or above in Mathematics, Liberal Studies and an elective subject (or equivalent).

Applicants with local academic qualifications other than HKDSE are required to:

Complete Year 1 study of a recognized Associate Degree or Higher Diploma programme; or

Obtain Grade E or above in AS Chinese Language & Culture and Use of English, and 2 AL / 1 AL plus 2 AS / 4 AS subjects in the Hong Kong Advanced Level Examination (or equivalent).

Applicants with non-local academic qualifications are required to obtain:

Grade E or above in 2 AL / 1AL plus 2 AS subjects5 in the General Certificate of Education AL / International AL; or

An overall minimum score of 24 in the International Baccalaureate Diploma; or

Other equivalent overseas academic qualifications (as determined by the University).

Tuition Fee

To always see correct tuition fees

International

122360 HKD/year

Tuition Fee

Based on the tuition of 122360 HKD per year during 48 months.
National

94130 HKD/year

Tuition Fee

Based on the tuition of 94130 HKD per year during 48 months.

Living costs for Hong Kong

13720 - 23419 HKD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Global Business and Marketing (Honours).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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