Studyportals
B.B.A. Online

Marketing

Open University of Hong Kong

36 months
Duration
10983 USD/year
8448 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing programme of the Open University of Hong Kong is offered by the Lee Shau Kee School of Business and Administration.

Overview

The Marketing programme of the Open University of Hong Kong introduces students to the theoretical and practical aspects of marketing including marketing management, consumer behaviour, promotions management, services marketing, marketing strategy and marketing research.

Programme intended learning outcomes

  • Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  • Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  • Make contributions as a leader and member in a team setting and communicate effectively.
  • Command knowledge of the practices and activities of key aspects of marketing.
  • Integrate and apply advanced analytical skills to address issues and make decisions related to marketing.

Programme Structure

Courses include:

  • Business Issues and Ethics
  • International Marketing
  • Marketing Research
  • Consumer Behaviour
  • Services Marketing
  • Marketing Communications

Key information

Duration

  • Part-time
    • 36 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
5.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
70

Credits

120 alternative credits

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
5.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
70

Other requirements

General requirements

  • Applicants with Hong Kong Diploma of Secondary Education (HKDSE) qualifications are required to obtain Level 3 or above in Chinese Language and English Language, as well as Level 2 or above in Mathematics, Liberal Studies and an elective subject (or equivalent).
  • Applicants with local academic qualifications other than HKDSE are required to:
  • Complete Year 1 study of a recognized Associate Degree or Higher Diploma programme; or
  • Obtain Grade E or above in AS Chinese Language & Culture and Use of English, and 2 AL / 1 AL plus 2 AS / 4 AS subjects in the Hong Kong Advanced Level Examination (or equivalent).
  • Applicants with non-local academic qualifications are required to obtain:
  • Grade E or above in 2 AL / 1AL plus 2 AS subjects5 in the General Certificate of Education AL / International AL; or
  • An overall minimum score of 24 in the International Baccalaureate Diploma; or  
  • Other equivalent overseas academic qualifications (as determined by the University).

Tuition Fee

To alway see correct tuition fees
  • International

    10983 USD/year
    Tuition Fee
    Based on the tuition of 10983 USD per year during 36 months.
  • National

    8448 USD/year
    Tuition Fee
    Based on the tuition of 8448 USD per year during 36 months.
  • National: 65,480 HKD per year
  • International: 85,124 HKD per year

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing
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Open University of Hong Kong

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