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B.A. On Campus

Creative Advertising and Media Design (Honours)

Open University of Hong Kong

48 months
Duration
11271 USD/year
8670 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Creative Advertising and Media Design (Honours) programme of the Open University of Hong Kong aims at providing students with a critical framework to cope with the ever-developing media and endless new possibilities in modern advertising design.

Overview

Through four years of study, students will acquire knowledge and technical skills in different aspects of media production, which will pave their way to becoming producers and project managers in the industry. Emphasis will be given to the creative use of media technology and aesthetics in developing advertising strategies. Students of this programme will be provided with an education that prepares them to be creative with a global cultural perspective.

General Description of the Programme

This is a four-year full-time programme with courses offered in face-to-face mode. The programme aims to provide students with an in-depth education and professional training in in the field of new media advertising.. Students will be assessed continuously on the quality of assignments, projects, essays, reports, presentations and/or examinations.

Aims and Objectives

Upon completion of the Creative Advertising and Media Design (Honours) programme of the Open University of Hong Kong, students should be able to:

  • Manage media design project with professional competency and skills;
  • Appraise the subtle and complex relationship between culture, new media and advertising design;
  • Apply knowledge of the principles and practice of contemporary advertising to formulate creative strategies;
  • Critically evaluate historical and contemporary approaches to advertising design in both printed, electronic and digital media and measure their effectiveness;
  • Develop original design according to the needs of different clients.

Programme Structure

Courses include:

  • Advertising Media
  • Principles and Practices of the Media
  • Studio Art I: Drawing and Life Drawing
  • Copywriting Workshop
  • Media Production Skills
  • Cinematic Sound Design

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
5.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
70

Credits

160 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
5.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
70

Other requirements

General requirements

  • Applicants with Hong Kong Diploma of Secondary Education (HKDSE) qualifications are required to obtain Level 3 or above in Chinese Language and English Language, as well as Level 2 or above in Mathematics, Liberal Studies and an elective subject3 (or equivalent).
  • Applicants with local academic qualifications other than HKDSE are required to:
  • Complete Year 1 study of a recognized Associate Degree or Higher Diploma programme; or
  • Obtain Grade E or above in AS Chinese Language & Culture4 and Use of English, and 2 AL / 1 AL plus 2 AS / 4 AS subjects in the Hong Kong Advanced Level Examination (or equivalent).
  • Applicants with non-local academic qualifications are required to obtain:
  • Grade E or above in 2 AL / 1AL plus 2 AS subjects5 in the General Certificate of Education AL / International AL; or
  • An overall minimum score of 24 in the International Baccalaureate Diploma; or  
  • Other equivalent overseas academic qualifications (as determined by the University).

Tuition Fee

To alway see correct tuition fees
  • International

    11271 USD/year
    Tuition Fee
    Based on the tuition of 11271 USD per year during 48 months.
  • National

    8670 USD/year
    Tuition Fee
    Based on the tuition of 8670 USD per year during 48 months.
  • National: 67,200 HKD per year
  • International: 87,360 HKD per year

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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Creative Advertising and Media Design (Honours)
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Open University of Hong Kong

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