(Hons) Business and Marketing

Overview

Within this (Hons) Business and Marketing BA course from University of Essex Online , looking at real-world companies and examples, it’s not just theoretical knowledge that our students gain, but practical skills they can use within their current roles from day one.

After looking at the key areas of marketing, human resources, finance and business environment at level 4, you will delve into more specialist areas of study as you continue in the course, including:

• marketing communications through a wide range of media
• management of projects and working with stakeholders
• how online marketing fits into an overall business strategy
• how market research is used to formulate marketing decisions
• the global business environment, including challenges and opportunities

Your final year of studyat the (Hons) Business and Marketing course from University of Essex Online will culminate in an independent research project on a business or marketing topic of your choice, and will allow you to analyse and critically evaluate the results from research you have gathered yourself and put together a comprehensive and concise report. You will also give feedback on others’ reports, which will further build on the communication and evaluation skills you will have been developing throughout your studies.

Career opportunities:

Business skills are incredibly transferable to virtually any field, and roles within a management context will benefit from your new commercial knowledge. Positions in finance, consultancy, project management, advertising and marketing are also likely to be well-suited for our graduates.