Study cover for Marketing
B.A. On Campus

Marketing

John Cabot University

48 months
Duration
18000 EUR/year
18000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing program from John Cabot University provides a comprehensive education in business and marketing.  

Visit the official programme website for more information

Overview

In keeping with the tradition of American business education, the program provides students from diverse cultural and educational backgrounds with a challenging business curriculum in the context of a dynamic learning environment.

The Marketing program from John Cabot University was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.

Career

Students graduating from John Cabot University with a B.A. degree in Marketing will have acquired knowledge and skills that will allow them to pursue many different career paths, such as:

  • Marketing management positions of leading international corporations
  • Positions in strategic marketing and operational marketing
  • Advertising and promotion positions
  • Marketing research analysts
  • Business Consulting
  • Management of family businesses
  • Entrepreneurship and start-ups
  • Management of non-profit organizations and social enterprises

Many of our students decide to pursue graduate studies at prestigious universities such as the London School of Economics, Imperial College London, Cass Business School, HEC Paris, ESCP Business School, Grenoble École de Management, MIP Politecnico di Milano, Scuola Superiore Sant'Anna, Copenhagen Business School, Stockholm Business School, Yonsei University, and Purdue University, among others.

Programme Structure

Courses include:

  • Statistics 
  • Business Communications 
  • Principles of Marketing 
  • Consumer Behavior 
  • Market and Marketing Research 
  • New Product Management 
  • Integrated Marketing Communications 
  • Strategic Marketing Management

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Completed application form. We accept both our online application and the common application.
  • A 600 word personal essay.
  • $50/€50 non-refundable application fee. Please note that only U.S. and Canadian citizens may pay in dollars. Payment options.
  • Official transcripts of all secondary and post-secondary school work to date: transcripts not in English or Italian must be accompanied by a certified English language translation.
  • Interview by phone, Skype, or in person.
  • Letter(s) of Recommendation or Teacher Evaluation Form. Two for freshman applicants, one for transfer applicants.
  • SAT or ACT results (US applicants only) 
  • Evidence of English Language Proficiency

Tuition Fee

To alway see correct tuition fees
  • International

    18000 EUR/year
    Tuition Fee
    Based on the tuition of 18000 EUR per year during 48 months.
  • EU/EEA

    18000 EUR/year
    Tuition Fee
    Based on the tuition of 18000 EUR per year during 48 months.

Tuition fees for U.S. Citizens and Permanent Residents & Canadian Citizens: 24,900$

Living costs for Roma

850 - 1450 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Marketing
-
John Cabot University

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