Overview

In keeping with the tradition of American business education, the program provides students from diverse cultural and educational backgrounds with a challenging business curriculum in the context of a dynamic learning environment.

The Marketing program from John Cabot University was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.

Career

Students graduating from John Cabot University with a B.A. degree in Marketing will have acquired knowledge and skills that will allow them to pursue many different career paths, such as:

Marketing management positions of leading international corporations
Positions in strategic marketing and operational marketing
Advertising and promotion positions
Marketing research analysts
Business Consulting
Management of family businesses
Entrepreneurship and start-ups
Management of non-profit organizations and social enterprises

Many of our students decide to pursue graduate studies at prestigious universities such as the London School of Economics, Imperial College London, Cass Business School, HEC Paris, ESCP Business School, Grenoble École de Management, MIP Politecnico di Milano, Scuola Superiore Sant'Anna, Copenhagen Business School, Stockholm Business School, Yonsei University, and Purdue University, among others.

Programme Structure

Courses include:

Statistics

Business Communications

Principles of Marketing

Consumer Behavior

Market and Marketing Research

New Product Management

Integrated Marketing Communications

Strategic Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-10-15 00:00:00
Starting 2027-09-01 00:00:00
- Apply before 2027-03-01 00:00:00

Language

English

TOEFL^® IBT

85

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PTE Academic

58

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Credits

120 alternative credits

Delivered

On Campus

Campus Location

Roma, Italy

Disciplines

Marketing View 8 other Bachelors in Marketing in Italy

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

85

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

Other requirements

General requirements

Completed application form. We accept both our online application and the common application.
A 600 word personal essay.
$50/€50 non-refundable application fee. Please note that only U.S. and Canadian citizens may pay in dollars. Payment options.
Official transcripts of all secondary and post-secondary school work to date: transcripts not in English or Italian must be accompanied by a certified English language translation.
Interview by phone, Zoom, or in person.
Letter(s) of Recommendation or Teacher Evaluation Form. Two for freshman applicants, one for transfer applicants.
SAT or ACT results (US applicants only)
Evidence of English Language Proficiency

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at John Cabot University and/or in Italy, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21700 EUR / year

≈ 21700 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

21700 EUR / year

≈ 21700 EUR / year

Additional Details

Tuition fees for U.S. Citizens and Permanent Residents & Canadian Citizens: $29,000

Living costs

Roma

Italy

850 - 1450 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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