Business and Marketing (Hons) University of Worcester

Overview

The Business and Marketing (Hons) at the University of Worcester provides students with a robust foundation in commercial principles and modern promotional strategies. This degree is designed to transform learners into marketing specialists capable of navigating the complexities of the contemporary corporate landscape. By blending theoretical knowledge with practical application, the curriculum ensures graduates are prepared for the demands of the industry.

Why Business and Marketing (Hons) at the University of Worcester?

The University of Worcester is recognised for its commitment to graduate success, being shortlisted for University of the Year in the Times Higher Education Awards. Students benefit from dual accreditation with the Chartered Management Institute (CMI), receiving a Level 5 Certificate in Management and Leadership alongside their degree. This partnership provides access to the CMI’s extensive digital library and professional resources.

The Worcester Business School offers a diverse and supportive learning environment located in the heart of the city. Teaching is delivered by specialists with extensive experience in consultancy and management. Furthermore, the university provides exceptional placement support, helping students secure paid internships or short-term projects through the Springboard Programme to enhance their employability.

Tuition Fee Breakdown

• International fee: GBP 17200 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a solid grounding in the first year, followed by opportunities to specialise in subsequent years. Modules may include:

• Customer Insight and Marketing
• Business Management
• Personal Effectiveness
• Financial Management
• Responsible AI
• Inclusive Practice
• Data Driven Decisions

Careers with Business and Marketing (Hons)

Graduates from the University of Worcester are well-equipped to enter a variety of professional sectors. The programme prepares individuals for roles such as digital strategists, social media content creators, and SEO specialists. Many alumni also find success as project managers, market researchers, or public relations officers within diverse global organisations.

The practical nature of the assessments, including business reports and digital portfolios, ensures that students possess the tangible skills required by employers. Additionally, the degree provides a strong foundation for those wishing to pursue postgraduate study, such as an M.Sc. in Marketing or an MBA, or for those interested in launching their own business ventures.