Placeholder image for Marketing

Marketing, B.A.

  • Application Deadline
  • 48 months
Istanbul, Turkey
The Marketing Program offers from the Istanbul Bilgi University their students a well-organized and unique education based on principles of marketing, while the students gain comprehensive knowledge about marketing concepts and theories and become able to apply these knowledge into marketing strategies and decisions throughout their careers.
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In this increasingly competitive global environment, Marketing Undergraduate Program from the Istanbul Bilgi University  aims to educate and train innovative, competitive, intellectual, marketing managers with proficiency in foreign languages who will gain success in local and global markets

Key Features 

  • The program offers students, who have a solid background in management and business, a thorough marketing education specializing in topics such as brand management, services marketing, pricing, distribution channels, marketing communications, marketing research and global marketing by allowing them to develop and apply marketing strategies in different sectors.
  • Full-time Duration: 4 years

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • In a world in which information can quickly change and be disseminated, as the Faculty of Business at İstanbul Bilgi University, we have endeavored to become one of the pioneering institutions in this area.  
  • With a strong faculty made up of more than 90 full-time faculty members, instructors, research assistants and guest lecturers and thousands of alumni that are employed by many respected companies worldwide and in Turkey in the public and private sectors, we have achieved that success.

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • The applicant should fill in the online application form (a hardcopy can be obtained by email upon request)
  • The applicant should upload required documents to the online application form. 
  • Photocopy of high school diploma (with the official transcript)
  • All High school Transcripts/Grades (last 4 high school years)
  • Passport photocopy
  • 2 photographs
  • Blue Card and Certificate of Identity Register Copy
  • If available, a record of scores for one English Language Competency Examinations (for example TOEFL or Cambridge Certificate) 

Tuition Fee

  • International

    8100 USD/year
    Tuition Fee
    Based on the original amount of 8100 USD per year and a duration of 48 months.
  • National

    8100 USD/year
    Tuition Fee
    Based on the original amount of 8100 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Istanbul

  • 2000 - 3240 TRY/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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