Placeholder image for Marketing

Marketing, B.A.

  • Application Deadline
  • 48 months
    Duration
Istanbul, Turkey
As a result of the intense competition felt in all fields, the impact of globalization on local firms, technological changes paving the way to an increase in product differentiation and consumer awareness, marketing has become the most crucial management function of companies/organizations. Based on this fact, the Marketing program of the Istanbul Bilgi University was created.
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Overview

About the Program

The aim of the Marketing program of the Istanbul Bilgi University is to offer students, who have a solid background in management and business, a thorough marketing education specializing in topics such as brand management, services marketing, pricing, distribution channels, marketing communication, marketing research and global marketing. In this increasingly competitive global environment, marketing undergraduate program aims to educate and train innovative, competitive, intellectual, marketing managers with proficiency in foreign languages who will gain success in local and global markets.

Additionally, in our age due to creating distinctive competencies, companies that are bounded to have marketing orientation as a corporate culture, experts working in different functional areas must have an understanding of marketing technology and contribute to the long term vision of their companies. In all sectors, providing this marketing orientation and also possessing experts specialized in marketing area, the firms will be able to have a stronger hold within the global arena.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing
  • Marketing Management
  • Marketing Research
  • Consumer Behavior
  • New Product Development
  • Global Marketing Strategy

English Language Requirements

  • Minimum required score:

    75

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    535

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • The applicant should fill in the online application form (a hardcopy can be obtained by email upon request)
  • The applicant should upload required documents to the online application form. 
  • Photocopy of high school diploma (with the official transcript)
  • All High school Transcripts/Grades (last 4 high school years)
  • Passport photocopy
  • 2 photographs
  • Blue Card and Certificate of Identity Register Copy
  • If available, a record of scores for one English Language Competency Examinations (for example TOEFL or Cambridge Certificate) 

Tuition Fee

  • International

    8100 USD/year
    Tuition Fee
    Based on the original amount of 8100 USD per year and a duration of 48 months.
  • National

    8100 USD/year
    Tuition Fee
    Based on the original amount of 8100 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Istanbul

  • 2000 - 3240 TRY/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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