Overview

The aim of the Marketing programme of the Istanbul Bilgi University is to offer students, who have a solid background in management and business, a thorough marketing education specializing in topics such as brand management, services marketing, pricing, distribution channels, marketing communication, marketing research and global marketing. In this increasingly competitive global environment, marketing undergraduate programme aims to educate and train innovative, competitive, intellectual, marketing managers with proficiency in foreign languages who will gain success in local and global markets.

Key facts

Additionally, in our age due to creating distinctive competencies, companies that are bounded to have marketing orientation as a corporate culture, experts working in different functional areas must have an understanding of marketing technology and contribute to the long term vision of their companies. In all sectors, providing this marketing orientation and also possessing experts specialized in marketing area, the firms will be able to have a stronger hold within the global arena.

Programme Structure

Courses include:

Marketing Management

Marketing Research

Consumer Behavior

New Product Development

Global Marketing Strategy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-29 00:00:00
- Apply before 2026-08-31 00:00:00 , International

More details

International Students: Applications’ deadline is set to August-end regarding fall-semester applications.

Language

English

TOEFL^® IBT

75

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PTE Academic

60

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Credits

240 ECTS

Delivered

On Campus

Campus Location

Istanbul, Turkey

Disciplines

Marketing View 4 other Bachelors in Marketing in Turkey

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

75

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

Other requirements

General requirements

Photocopy of high school diploma (with the official transcript)

All High school Transcripts/Grades (last 4 high school years)

Passport photocopy

Equivalency Certificate

The “Name Equivalency” document for applicants who received the Turkish citizenship following an original citizenship which confirms the original name/last name matches the Turkish name and last name.

Blue Card and Certificate of Identity Register Copy

If available, a record of scores for one English Language Competency Examinations (for example TOEFL or Cambridge Certificate) . The English Language requirements are detailed below.

Residence Permit (if you reside in Turkey)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Istanbul Bilgi University and/or in Turkey, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12000 USD / year

≈ 12000 USD / year

Living costs

Istanbul

Turkey

2000 - 3240 TRY / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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