• Application Deadline
  • 36 months


From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed.

The focus is on a genuine use of digital media in marketing. Social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

You will learn how and when to use the differing technologies and techniques and learn to keep up with the latest opportunities. The links with leading marketing and communications agencies will enhance your understanding of the various applications of those latest trends and technologies. You can even put your skills and ideas into practice on digital marketing placements and internships, working in a marketing or customer-facing role.

Alongside the digital know-how and technical experience, you won’t lose sight of the basics. A strong grounding in marketing, business and brand management underpins every aspect of this course.


This degree is accredited by the Chartered Institute of Marketing (CIM).

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Average part-time duration 72 months
  • Credits
    360 credits alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Managing the Brand
  • Design and  Creativity for Marketers
  • Advertising Fundamentals
  • Business Acumen and Entrepreneurship.
  • The Marketing Executive (double module)
  • Integrated Marketing Communications
  • Marketing Research
  • Digital Tools, Technology and Platforms (double module).
  • Independent Study (double module)
  • Marketing Strategy
  • Mobile Marketing
  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Content, Copywriting and Creativity
  • Market Sensing
  • Ethics, Sustainability and Community
  • Online Community Management.

                                    English Language Requirements

                                    You need the following IELTS score:

                                    • Minimum required score:


                                      The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                                      Schedule IELTS

                                      Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

                                    Academic Requirements

                                    General Requirements

                                    • UCAS points - 104 (up to 16 from AS-levels).
                                    • GCSE - Five GCSE's at grade C or above, including Maths and English.
                                    • IELTS: 6.0 (with a minimum of 5.5 in all areas).
                                    • Pearson Test of Academic English: 51
                                    • Cambridge English Scale: B2 
                                    • London Tests of English: level 4 for undergraduate courses is accepted.
                                    • International GCE O Level English Language: Grade C
                                    • International GCSE English or English as a Second Language: Grade C.

                                              Tuition Fee

                                              • International

                                                11750 GBP/year
                                                Tuition Fee
                                                Based on the original amount of 11750 GBP per year and a duration of 36 months.
                                              • EU/EEA

                                                9250 GBP/year
                                                Tuition Fee
                                                Based on the original amount of 9250 GBP per year and a duration of 36 months.
                                              We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
                                              For the part-time version, the only fee available is the 1,155 pounds per module which is solely addressed to the UK/EU students.


                                              • We have a range of scholarships and discounts available to students from outside the European Union (EU) and European Economic Area (EEA).
                                              • We award scholarships based on your application to study; there is no separate form to complete. All applications from eligible students will be considered for a scholarship by our international admissions team. We will notify you of your scholarship when we make you an offer, and apply your discount to your remaining fees.
                                              • You must be applying for a full-time degree and applications for postgraduate research, online studies, foundation and pre-sessional language programmes are not eligible for a discount or scholarship.

                                              Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                                              The Global Study Awards: get funded with up to £10,000 to study abroad

                                              Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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