Advertising and Digital Marketing (Hons) University of Northampton

Overview

This is an exciting time to enter the marketing communication industry; as advertisers get to choose between online and offline media for their messages. 

Whatever your ambitions, this programme is here to help you to achieve them. You will be helped to identify the skills you will be learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you will feel confident in standing out from the crowd. The Northampton Employment Promise has been created so that if you focus on your studies and complete one of the awards you will be highly employable by the time you graduate. 

Course Details

The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this Advertising and Digital Marketing (Hons) course from the University of Northampton offers careers in a wide range of industry sectors.

Experiences are at the heart of this degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.

Final year Advertising and Digital Marketing Students took a break from their usual studies and worked alongside the University of Northampton Marketing department for a week. Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

Career Opportunities 

The advertising and digital marketing industries provide a wide range of exdting employment opportunities for graduates, including: 

• digital media executive 

• social/online communities manager 

• account manager in a marketing communications agency 

• media planner or buyer 

• advertising planner 

• public relations consultant 

• brand or communications manager within a client organisation