Marketing (Digital) (Hons) Birmingham City University

Overview

The Marketing (Digital) (Hons) programme is offered at Birmingham City University.

What's covered in the course?

We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, develop and communicate digital ideas. You will also have the opportunity to gain experience in our very own in-house marketing agency, The Link.

Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. To be successful in his exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice based learning.

Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Digital Marketing as well as all other key areas of marketing such as Branding and Communications, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities and a placement year mean you take control of your learning and your career.

Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.