Marketing (Digital) (Hons) Birmingham City University

Overview

Marketing is an essential component of any successful business, playing a critical role in attracting and retaining customers. In today's rapidly evolving and competitive marketplace, understanding marketing is more important than ever. The BA (Hons) in Marketing (Digital) at Birmingham City University prepares students to navigate this dynamic field effectively. The programme is designed to provide students with the skills and knowledge needed to thrive in various marketing roles, particularly in digital environments.

Why Marketing (Digital) at Birmingham City University?

Birmingham City University is renowned for its commitment to practical learning and employability. The Marketing (Digital) programme is accredited by the Chartered Institute of Marketing (CIM), ensuring that the curriculum meets the highest professional standards. The university is situated in a vibrant city, offering students access to numerous local businesses and organisations, facilitating invaluable networking opportunities. The state-of-the-art facilities, including the dedicated Link Marketing Agency, allow students to work on real-life projects, enhancing their learning experience and employability.

Tuition Fee Breakdown

The tuition fees for the BA (Hons) in Marketing (Digital) are as follows:

• Domestic students: £9,535 per year
• International students: £18,570 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course curriculum is structured to provide both foundational and advanced marketing knowledge. Core modules include:

• Marketing Principles and Practice
• Design in Marketing
• Introduction to Data Analytics and AI
• Finance for Managers
• Digital Marketing Principles
• Entrepreneurial Thinking
• Consumer Behaviour
• Marketing Research and Consultancy
• Brand Management and Visual Communications
• Integrated Marketing Communications
• Marketing Strategy and Planning
• Sustainable Marketing

Students also have the opportunity to choose from a range of optional modules, allowing them to tailor their studies to their interests and career aspirations.

Guaranteed Work Experience

This programme offers an optional professional placement year, enabling students to gain practical experience in the marketing field. This placement is a valuable opportunity to apply classroom knowledge in a real-world setting, enhancing students' employability prospects upon graduation.

Careers with Marketing (Digital)

Graduates of the BA (Hons) in Marketing (Digital) can pursue a variety of career paths in marketing and related fields. Alumni have found success in roles such as marketing managers, digital marketing specialists, brand strategists, and social media managers. The skills acquired during the programme prepare students for employment in diverse sectors, including retail, healthcare, and technology.