Placeholder image for Marketing (Consumer Psychology) (Hons)

Marketing (Consumer Psychology) (Hons), B.A.

  • Application Deadline
  • 36 months
    Duration
University rank #801 (WUR) Birmingham, United Kingdom
Want to learn more about marketing psychology in Birmingham? Our BA (Hons) Marketing (Consumer Psychology) course allows you to take a year-long industry placement. The Marketing (Consumer Psychology) (Hons) programme is offered at Birmingham City University.
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Overview

What's covered in the course?

This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, you receive the maximum possible exemptions from the CIM Professional Diploma Our alignment with the Chartered Institute of Marketing (CIM) ensures our course content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate.Marketing (Consumer Psychology) (Hons) is offered at Birmingham City University.

As one of six marketing degrees this course is distinct in that it offers you a set of pathways that you can choose from irrespective of the programme that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.

Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 36 months
    • Duration description

       Sandwich (4 Years)

    Part-time
    • Average part-time duration 60 months
  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Insights and Analytics 
  • Service Experience Design 
  • Brand Management 
  • Marketing Communications Planning 
  • Managing Behavioural Change 
  • Neuropsychology

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

BBC or 112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.

GCSE English Language and Maths at grade 4 or above. Must have been achieved at the point of enrolment. Equivalent qualifications will be considered.

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    12800 GBP/year
    Tuition Fee
    Based on the original amount of 12800 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Part-time fee- £6,200 per 80 credits

Living costs for Birmingham

  • 765 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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