Marketing (Consumer Psychology) (Hons) Birmingham City University

Overview

In today's competitive landscape, the ability to attract and retain customers is paramount for business success. The BA (Hons) in Marketing (Consumer Psychology) at Birmingham City University prepares students to excel in this vital field. This course is recognised by the Chartered Institute of Marketing (CIM) and focuses on providing practice-based skills and knowledge essential for navigating the dynamic marketing environment.

Why Marketing (Consumer Psychology) at Birmingham City University?

Birmingham City University is renowned for its commitment to employability and practical learning. The university boasts modern facilities, including the Curzon Building, which houses the Link Marketing Agency, a student-led agency that allows learners to engage with real-world clients. This immersive experience enhances the students' understanding of marketing strategies and provides them with a competitive edge in the job market. The university's strong connections with local businesses and industry leaders further enrich the learning experience.

Tuition Fee Breakdown

The tuition fees for the BA (Hons) in Marketing (Consumer Psychology) are as follows:

• National Students: £9,535 per year
• International Students: £18,570 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course comprises a mix of core and optional modules designed to provide comprehensive knowledge in marketing. Key modules include:

• Marketing Principles and Practice
• Design in Marketing
• Introduction to Data Analytics and AI
• Consumer Behaviour
• Marketing Research and Consultancy
• Brand Management and Visual Communications
• Sustainable Marketing
• Marketing Strategy and Planning

Students will also have the chance to engage in optional modules that cover contemporary topics in marketing, ensuring they stay ahead in this rapidly evolving field.

Guaranteed Work Experience

This programme offers an optional professional placement year, allowing students to gain invaluable industry experience. Students can secure placements with local, national, and international companies, enhancing their employability and providing practical insights into the marketing profession.

Careers with Marketing (Consumer Psychology)

Graduates of the BA (Hons) in Marketing (Consumer Psychology) can pursue a variety of career paths in diverse sectors. Alumni have successfully secured roles in marketing agencies, corporate marketing departments, and non-profit organisations. Job titles may include Marketing Manager, Brand Strategist, Consumer Insights Analyst, and Digital Marketing Specialist. The skills acquired during the course prepare students for a successful career in the ever-evolving marketing landscape.