Marketing (Hons) Birmingham City University

Overview

The Marketing (Hons) at Birmingham City University provides a comprehensive foundation in the principles of modern business and consumer engagement. This programme is specifically designed to equip students with the agile skills required to navigate a fluctuating global marketplace. By combining academic theory with practical application, the university ensures graduates are ready to make an immediate impact in the professional world.

Why Marketing (Hons) at Birmingham City University?

Students benefit from a curriculum recognised by the Chartered Institute of Marketing (CIM), ensuring the teaching meets high professional standards. A distinctive feature of the programme is The Link, an in-house, student-led marketing agency where participants work on live briefs for real-world clients such as Acorns Children’s Hospice and Solihull Moors FC. The university provides access to the £63 million Curzon Building, featuring a dedicated agency space that replicates a modern marketing firm environment. Additionally, students have the opportunity to participate in "The Pitch," a nationwide competition that tests creative and strategic abilities against peers from across the country.

Tuition Fee Breakdown

• International fee: GBP 18570 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is built around core marketing principles, data analytics, and digital innovation. Modules may include:

• Design in Marketing
• Data Analytics and AI
• Finance for Managers
• Marketing Research and Consultancy
• Brand Management and Visual Communications
• Integrated Marketing Communications
• Social Media Marketing and Commerce
• MarTech and Digital Automation
• Marketing Strategy and Planning
• Sustainable Marketing

Careers with Marketing (Hons)

Graduates are prepared for diverse roles within the dynamic marketing sector, supported by the programme's strong focus on employability and industry links. The course develops transferable attributes that are highly desirable across various industries, including digital marketing, brand management, and market research. Students have previously secured valuable experience through placements with prestigious global organisations such as Disney, Sky, and Johnson & Johnson. The practical experience gained through the student-led agency and optional professional placement year ensures that graduates possess the professional attitude and technical aptitude sought by top employers.