What's covered in the course?
You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.
On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.
Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.International Marketing (Top-up) (Hons) programme is offered at Birmingham City University.
The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.
Enhancing employability skills
This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.
Programme StructureSome of the courses offered:
- Strategic Marketing, Management and Planning
- Emerging Themes
- Cross Cultural Consumer Behaviour
- International Marketing Planning
- 12 months
Start dates & application deadlines
- Apply before
DisciplinesMarketing International Business View 528 other Bachelors in International Business in United Kingdom
We are not aware of any academic requirements for this programme.
- Required grades/ points240 credits of appropriate prior learning must be achieved (120 credits at level 4 and 120 credits at level 5) and minimum of 60% overall must be achieved.General information on subjects/grades required for entry:The qualification must be in a relevant subject area as assessed by the Admissions Tutor.
International13500 GBP/yearTuition FeeBased on the tuition of 13500 GBP per year during 12 months.
National9250 GBP/yearTuition FeeBased on the tuition of 9250 GBP per year during 12 months.
Part-time fee- £6,200 per 80 credits
Living costs for Birmingham
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.