International Marketing (Top-up) (Hons) Birmingham City University

Overview

The International Marketing (Top-up) (Hons) programme at Birmingham City University offers an exceptional opportunity for students to elevate their marketing qualifications while immersing themselves in an international business environment. This course is tailored for individuals aiming to broaden their understanding of marketing strategies and practices that resonate on a global scale. By participating in this programme, students will gain vital skills and knowledge that are directly applicable to real-world marketing challenges.

Why International Marketing (Top-up) at Birmingham City University?

Birmingham City University prides itself on being a leading institution with a strong emphasis on employability. With over 31,000 students hailing from more than 100 countries, the university fosters a diverse and inclusive learning environment. The university's commitment to practice-based learning ensures that students are well-prepared to meet the demands of the marketing industry. The institution's strategic partnerships with local businesses provide students with invaluable networking opportunities and insights from industry experts, enhancing their educational experience.

Tuition Fee Breakdown

For the 2026/27 academic year, the tuition fees for the International Marketing (Top-up) (Hons) programme are as follows:

• UK Students: £9,535 per year
• International Students: £18,570 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum for the International Marketing (Top-up) (Hons) programme is designed to equip students with advanced marketing knowledge and skills. The course includes the following core modules:

• Marketing Strategy and Planning
• Digital Marketing Performance and Analytics
• Customer Relationship Management
• Sustainable Marketing
• International Business
• Sales and Channel Management

These modules are structured to provide a comprehensive understanding of contemporary marketing practices and the challenges faced in international markets.

Guaranteed Work Experience

This programme incorporates practical learning experiences, allowing students to engage with real-world marketing scenarios. Opportunities such as The Pitch competition, organised by the Chartered Institute of Marketing (CIM), enable students to apply their theoretical knowledge in practical settings, enhancing their employability upon graduation.

Careers with International Marketing (Top-up) (Hons)

Graduates of the International Marketing (Top-up) (Hons) programme are well-equipped to pursue a variety of career paths in the marketing sector. Alumni have successfully secured positions in diverse fields, including marketing management, digital marketing, and brand strategy. The strong links with local businesses facilitate job placements and internships, providing students with a competitive edge in the job market.