Digital Marketing (Hons) Birmingham City University

Overview

The B.A. in Digital Marketing (Hons) at Birmingham City University offers a comprehensive and immersive educational experience tailored for aspiring marketing professionals. This two-year fast-track course is specifically designed to provide students with the skills and knowledge necessary to thrive in the ever-evolving landscape of digital marketing. By focusing on real-world applications, students will engage in creative advertising strategies and marketing techniques that are vital for success in today’s competitive job market.

Why Digital Marketing (Hons) at Birmingham City University?

Birmingham City University is renowned for its commitment to practice-based learning, which is reflected in the high student satisfaction rates. The university boasts a vibrant community of over 31,000 students from more than 100 countries, fostering a diverse and inclusive environment. The Digital Marketing programme is taught by industry professionals, ensuring that students receive up-to-date insights and practical knowledge. The university's state-of-the-art facilities, including modern production studios, provide an ideal setting for hands-on learning, allowing students to develop their skills using the latest technology and software.

Tuition Fee Breakdown

The tuition fees for the B.A. in Digital Marketing (Hons) are as follows:

• International Students: £18,970 per year
• UK Students: £11,440 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to encompass a range of essential modules that equip students with both theoretical knowledge and practical skills. Core modules include:

• Digital Marketing Primer: Focuses on personal and professional development.
• Audiences and Brand Development: Engages students with live briefs from advertising agencies.
• Research Methodologies: Introduces audience segmentation and market research techniques.
• Planning and Strategy: Develops media planning skills through real-world projects.
• Collaborative Practice – Developing and Pitching: Enhances teamwork and pitching skills.
• Collaborative Practice – Production: Involves creating branded media assets.
• Contemporary Market Research Methods: Focuses on delivering insightful market research reports.
• Methodologies for Digital Marketing Campaigns: Involves developing comprehensive digital marketing plans.
• Content Marketing: Students create and pitch digital content marketing plans.
• Professional Practice: Encourages critical reflection on collaboration and professional skills.
• Major Project: A self-directed research project that culminates the learning experience.

Throughout the course, students will benefit from a variety of teaching methods, including practical workshops, lectures, and group projects. The emphasis on experiential learning ensures that students not only acquire theoretical knowledge but also gain the practical skills needed to excel in the digital marketing field.

By the end of the programme, graduates will have developed a robust portfolio showcasing their work, alongside the confidence and expertise required to succeed in various marketing roles. The course is designed to align with industry demands, preparing students for careers in digital marketing, advertising, and related fields.

In addition to the core modules, students will have opportunities to engage with industry professionals through networking events and guest lectures, further enhancing their learning experience and employability prospects. The university’s strong connections with leading marketing agencies provide a pathway for students to gain valuable insights and potentially secure placements or job opportunities upon graduation.