Business (Marketing) Birmingham City University

Overview

The Business (Marketing)- BA (Hons) course at Birmingham City University will provide you with the opportunity to develop specialist business skills, while helping you develop key transferable skills, all of which will help you stand out when it comes to securing employment.

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you’ll gain an insight into digital business exploring how technology has remodelled the business world, and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

Tailor your Business Degree

Our suite of Business programmes will enable you to tailor your interests to a specific area. You even have the opportunity to change your degree path after completing your first year. Our Business pathways include:

• Business
• Business (Analytics)
• Business (Professional Practice)

What's covered in the course?

After gaining a solid grounding in business functions, you will be able to specialise in one of our Business pathways for your next two years. BA (Hons) Business (Marketing) will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry. There is also the option to specialise in BA (Hons) Business (Analytics). Each will allow you to pursue a programme consistent with your career ambition.

Enhancing your employability skills

Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.

The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university.

Accreditation

This course is recognised by CIM.