Business (Marketing) Birmingham City University

Overview

In today's fast-paced business world, the ability to attract and retain customers is crucial for any organisation's success. The BA (Hons) in Business (Marketing) at Birmingham City University is specifically tailored to equip students with the necessary skills to thrive in this dynamic environment. This course not only focuses on marketing strategies but also encompasses a thorough understanding of business operations, allowing graduates to make informed decisions that can drive profits and maintain relevance in an ever-evolving marketplace.

This programme emphasises experiential learning, enabling students to gain practical insights into various aspects of business and marketing. Key areas of study include consumer behaviour, business strategy, and integrated marketing communications. The curriculum is designed to foster an entrepreneurial mindset, encouraging students to identify and seize business opportunities while nurturing innovative thinking essential for successful venture creation.

Emerging technologies such as artificial intelligence and data analytics are integral to the course, ensuring students are prepared for the modern business landscape. The curriculum also highlights the importance of sustainability and employability, providing students with a digital passport of relevant certificates and accreditations that are highly regarded in the industry. This combination of skills and knowledge positions graduates as agile and innovative professionals capable of making significant contributions to their organisations.

Why Business (Marketing) at Birmingham City University?

Birmingham City University is renowned for its strong focus on employability, with numerous partnerships with local businesses that enhance the student experience. The university's commitment to practice-based learning ensures that students graduate not only with academic qualifications but also with the practical skills required in the workforce. The state-of-the-art facilities, including the Curzon Building, provide an ideal environment for learning, featuring specialised rooms that replicate real-world marketing scenarios.

Students benefit from a robust support system, including access to a dedicated Careers team and opportunities for professional placements. The university's extensive network of employers facilitates valuable connections, allowing students to gain insights from industry experts through guest lectures and workshops. The high levels of student satisfaction, with 97% of students reporting good academic support, reflect the quality of education provided.

Tuition Fee Breakdown

The tuition fees for the BA (Hons) in Business (Marketing) are as follows:

• National Students: £9,535 per year
• International Students: £18,570 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course structure includes core modules that provide a solid foundation in business and marketing:

• Fundamentals of Business
• Marketing Principles and Practice
• Introduction to Data Analytics and AI
• Entrepreneurial Thinking
• Digital Marketing Principles
• Finance for Managers
• Data Analytics and AI in Practice
• Contemporary Global Management
• Consumer Behaviour
• Business Strategy
• Entrepreneurial Feasibility
• Management Project
• Marketing Strategy and Planning
• International Business

Students also have the option to select from various elective modules, allowing them to tailor their education to their interests and career aspirations.

Careers with Business (Marketing)

Graduates of the BA (Hons) in Business (Marketing) can pursue diverse career paths across various sectors. Many alumni have successfully secured positions in marketing roles, business operations, and entrepreneurship. The skills gained through the programme prepare students for roles in large corporations, small to medium-sized enterprises, and start-ups. The programme's focus on practical experience and industry connections significantly enhances employability, ensuring graduates are well-equipped to meet the demands of the job market.

Accreditation

This course is recognised by CIM.