Overview

The Fashion Business and Promotion (Hons) at Birmingham City University is a comprehensive programme designed to prepare students for diverse roles within the global fashion industry. This course bridges the gap between creative vision and commercial reality, focusing on essential sectors such as marketing, public relations, and buying. Students are encouraged to explore innovative practices while developing the professional toolkit required to thrive in a competitive international marketplace.

Why Fashion Business and Promotion (Hons) at Birmingham City University?

Birmingham City University offers a practice-based learning environment situated in the heart of the UK's second city. Students benefit from strong industry links with major brands like Gymshark, Selfridges, and Next, often participating in live briefs and guest lectures. The programme is delivered by a team of experts with extensive experience at organisations such as Armani, Harrods, and Alexander McQueen. Facilities at the Parkside Building provide access to industry-standard CAD software and creative studios, ensuring graduates are future-ready.

Tuition Fee Breakdown

International fee: GBP 18570 per year
National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a deep understanding of fashion sectors, from luxury markets to the metaverse. Modules may include:

Creative Industries: Connections
Fashion Business Context
Fashion Activism
Buying & Merchandising for the Future
Global Fashion Spaces
Marketing Strategies
Experience Economy
Major Concept Strategy
Creative Realisation

Careers with Fashion Business and Promotion (Hons)

Graduates from this programme are well-equipped for a variety of professional pathways in the fashion and lifestyle sectors. Many alumni have secured roles as buyers, influencer marketing managers, social media coordinators, and PR assistants. Employment opportunities have been found with leading global brands including ASOS, Boohoo, Superdry, and Lounge. The course also fosters an entrepreneurial spirit, supporting students who wish to launch their own independent fashion businesses or freelance consultancies.

Programme Structure

Courses include:

Fashion Business Context

Trends Forecasting

Buying and Merchandising

Visual Merchandising

Marketing and PR

International Retailing

Event Management

Work Placement

Collaborative Practice

Independent Major Project

Self-Promotion and the Future

Dissertation

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-09-22 00:00:00
- Apply before 2027-01-14 00:00:00

Language

English

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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Credits

360 alternative credits

Delivered

On Campus

Campus Location

Birmingham, United Kingdom

Disciplines

Marketing Fashion Management View 53 other Bachelors in Fashion Management in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

At the point of entry, students will need Maths and English Language grade 4 (C) or above.
GCE A Level/ AS Level BBC at A-Level or 112 UCAS tariff points from A/AS Level with a minimum of 2 A-Levels
Access to Higher Education Diploma
Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. Must be in a relevant subject pathway

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18570 GBP / year

≈ 18570 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9535 GBP / year

≈ 9535 GBP / year

Living costs

Birmingham

United Kingdom

765 - 1134 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Business and Promotion (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Birmingham

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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