Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
University rank #801 (QS) Dublin, Ireland
Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised

Overview

In this programme, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally.

The programme

You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Subjects covered include communications, marketing, economics, marketing information systems, accounting, the Irish business environment, marketing management, marketing research, international marketing, management & strategy, and strategic marketing.

You can avail of a four-month placement in Year 3. This will give you real-world experience in a business setting. Placement partners include leading companies in all the key business sectors.

Alternatively, you can avail of a four-month placement in a European, US, Canadian or Asian partner university.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Communications
  • Marketing
  • Economics
  • Marketing Information Systems
  • Quantitative Methods
  • Social Science Perspectives on Marketing
  • Accounting

English Language Requirements

  • Minimum required score:

    90

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Applicants must apply through the CAO system. 
  • Applicants must have obtained a full award. A Component Certificate is not sufficient. 
  • The best 8 modules are used for ranking purposes for a reserved quota of places on a number of courses.
  • A major award may be accumulated over more than one academic year.  In such cases it is the responsibility of the applicant to apply to QQI for a major award where courses are taken over more than one year.
  • Applicants presenting full QQI Level 5 awards will not be required to meet minimum entry requirements based on Leaving Certificate results. The QQI Level 5 award is accepted in its own right.

Tuition Fee

  • International

    13500 EUR/year
    Tuition Fee
    Based on the original amount of 13500 EUR per year and a duration of 48 months.
  • EU/EEA

    3819 EUR/year
    Tuition Fee
    Based on the original amount of 3819 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Dublin

  • 1100 - 1800 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Wishlist

You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?