Marketing (Hons) Technological University Dublin

Overview

Marketing is integral to the success of any organisation, regardless of size. It involves recognising opportunities, generating insights, and developing products and services that meet customer needs while effectively communicating value both internally and externally. The Bachelor of Science in Marketing (Hons) at Technological University Dublin prepares students to become proficient marketing professionals on a national and international scale.

This programme provides a robust foundation in various aspects of marketing, enabling graduates to articulate a company's vision through both digital and traditional marketing channels. Students will learn to design and implement effective marketing strategies and plans that ensure organisational success. Key subjects encompassed in the curriculum include:

• Communications
• Marketing
• Economics
• Marketing Information Systems
• Accounting
• The Irish Business Environment
• Marketing Management
• Marketing Research
• International Marketing
• Management & Strategy
• Strategic Marketing

Why Marketing (Hons) at Technological University Dublin?

Technological University Dublin is renowned for its strong academic reputation and innovative approach to education. The university's College of Business is committed to providing students with state-of-the-art facilities and resources, ensuring a conducive learning environment. The institution's partnerships with various industries enhance the learning experience, allowing students to engage with real-world challenges and opportunities.

Tuition Fee Breakdown

The tuition fees for the Bachelor of Science in Marketing (Hons) programme are structured as follows:

• International Students: €13,500 per year
• European Students: €3,000 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course syllabus is structured across four years, with a mix of mandatory and elective modules designed to equip students with comprehensive marketing knowledge:

• Year One: Accounting and Reporting for Business Entities, Communications, Consumer Psychology, Introductory Micro Economics, Irish Business Environment, Marketing 1, Marketing Information Systems, Quantitative Methods.
• Year Two: Information Systems, Digital Marketing Management, Marketing Research, International Marketing.
• Year Three: International Political Economy, IMC Campaign, Consumer Behaviour, Marketing Work Placement Programme.
• Year Four: Consumer Research, Dissertation, Marketing Analysis, Strategic Management.

Careers with Marketing (Hons)

Graduates of the Bachelor of Science in Marketing (Hons) programme have a wide array of career opportunities in the expanding marketing sector. Alumni have successfully secured positions in prominent companies such as Google, LinkedIn, Salesforce, and Diageo, among others. Career paths include roles in brand management, international marketing, market research, digital marketing, and sales management.