Marketing and Advertising (Hons) Leeds Beckett University

Overview

On this Marketing and Advertising (Hons) programme from Leeds Beckett University develop a comprehensive knowledge of the structures, concepts and processes involved in marketing, communications and advertising management.

Key facts

• Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, sustainable, ethical and legal frameworks

• Learn to respond effectively to innovative ideas, adapt to changing circumstances, and address complex business, organisational and societal challenges with an open and critical mindset

• Study broader marketing areas such as creativity and digital strategy

• Understand how to use your communications expertise to build relationships with target audiences

• Learn how to support the achievement of business objectives and development through marketing and advertising management

• Have the opportunity to be mentored by experienced marketing practitioners

Career Prospects

• This marketing and advertising degree will equip you with the specialist skills and knowledge to prepare for a career in marketing, communications, advertising or the wider business world. 

• On successful completion of the course, you’ll be proficient in managing social media accounts, conducting audience research, develop brand strategies, executing advertising campaigns, and analysing their effectiveness.

This provides the opportunity to enter dynamic roles in various industries, including retail, technology, healthcare, and entertainment. You can expect to excel in roles such as:

• Marketing coordinator 

• Social media manager 

• Market researcher 

• Brand strategist 

• Advertising account executive 

• Digital marketer 

• Content creator

Accreditation

Accredited by CIM