Overview

Marketing program of University of Dubai empowers students to acquire fundamental and digital marketing knowledge, skills and training necessary to develop an organization’s digital marketing strategy.

Key facts

This program provides the tools, skills and understanding of fundamental and digital marketing concepts and issues surrounding the emergence and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. Students will be empowered to create fundamental and digital marketing strategies through the marketing mix responding to various market needs to achieve sustainable marketing and business objectives. Students can also acquire professional qualifications through American Marketing Practitioners Association (AMPA), Chartered Institute of Marketing (CIM)...

Accreditation

CAA, Ministry of Higher Education (MOH) – UAE

KHDA – Dubai, UAE

AACSB – USA

Programme Structure

Courses include

Marketing Management

Marketing Channels

Services Marketing

Consumer Behavior

Marketing Research

International Marketing Strategies

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00

Application deadline not specified.
Starting 2027-08-24 00:00:00

Application deadline not specified.

Language

English

IELTS

6

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Credits

120 alternative credits

Delivered

On Campus

Campus Location

Dubai, United Arab Emirates

Disciplines

Marketing View 31 other Bachelors in Marketing in United Arab Emirates

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Original UAE high school certificate or equivalent certificate (approved by the Ministry of Education)

Original English language proficiency score certificate

4 personal pictures

Valid student passport copy for UAE nationals

Ethbara & UID number

Visa on passport for Non UAE national

Family book copy for UAE nationals

Valid emirates ID copy

Military service letter for UAE nationals

Employment letter for employed students

Valid mother’s passport copy

SAT or Math placement test with a minimum score of 400.

Student Insurance via Studyportals Partner

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Dubai and/or in United Arab Emirates, please visit Student Insurance Portal.

Tuition Fees

Living costs

Dubai

United Arab Emirates

5300 - 9200 AED / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

Living costs

Dubai

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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