Overview

This sequence focuses on GUCR and supporting business requirements, providing students with a broad-based and well-rounded knowledge through acquiring communication skills, problem-solving and IT skills, as well as an understanding of general business concepts.

This solid background enables students to complete the specialization requirements in one of their areas of interest during the third and fourth year of the Marketing program of University of Dubai. The program is further supported by electives chosen from a selection of different courses, to broaden students’ knowledge and enhance their specialized skills.

In order to graduate, the student must complete the program successfully with a GPA of 2.25 or above, and must earn a total of 129 credit hours.

Program Learning Outcomes

Students with a BBA in Marketing will be able to:

Apply marketing management skills in offline as well as online environments.

Develop marketing strategies to meet the needs of the UAE organizational environment.

Improve the effectiveness of the marketing function in organizations, using marketing research and information.

Design effective segmentation and positioning strategies, using the marketing mix.

Demonstrate ability to formulate and assess international marketing strategies.

Accreditation

CAA, Ministry of Higher Education (MOH) – UAE

KHDA – Dubai, UAE

AACSB – USA

Programme Structure

Courses include

Marketing Management

Marketing Channels

Services Marketing

Consumer Behavior

Marketing Research

International Marketing Strategies

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-28 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

61

Schedule TOEFL®

Credits

129 alternative credits

Delivered

On Campus

Campus Location

Dubai, United Arab Emirates

Disciplines

Marketing View 34 other Bachelors in Marketing in United Arab Emirates

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

61

Schedule TOEFL®

Other requirements

General requirements

Original UAE high school certificate or equivalent certificate (approved by the Ministry of Education)

Original English language proficiency score certificate

4 personal pictures

Valid student passport copy for UAE nationals

Ethbara & UID number

Visa on passport for Non UAE national

Family book copy for UAE nationals

Valid emirates ID copy

Military service letter for UAE nationals

Employment letter for employed students

Valid mother’s passport copy

SAT or Math placement test with a minimum score of 400.

Student Insurance via Studyportals Partner

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Dubai and/or in United Arab Emirates, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

Domestic Applies to you

Applies to you

Citizens or residents

6090 AED / year

≈ 6090 AED / year

Living costs

Dubai

United Arab Emirates

5300 - 9200 AED / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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