48 months
1580 USD/module
1579 USD/module
Tuition fee
Apply date
Start date


In the first two years of the Marketing program of University of Dubai, students follow a prescribed sequence of courses.


This sequence focuses on GUCR and supporting business requirements, providing students with a broad-based and well-rounded knowledge through acquiring communication skills, problem-solving and IT skills, as well as an understanding of general business concepts.

This solid background enables students to complete the specialization requirements in one of their areas of interest during the third and fourth year of the Marketing program of University of Dubai. The program is further supported by electives chosen from a selection of different courses, to broaden students’ knowledge and enhance their specialized skills. 

In order to graduate, the student must complete the program successfully with a GPA of 2.25 or above, and must earn a total of 129 credit hours. 

Learning Outcomes

Students with a BBA in Marketing will be able to:

  • Apply marketing management skills in offline as well as online environments.
  • Develop marketing strategies to meet the needs of the UAE organizational environment.
  • Improve the effectiveness of the marketing function in organizations, using marketing research and information.
  • Design effective segmentation and positioning strategies, using the marketing mix.
  • Demonstrate ability to formulate and assess international marketing strategies.


  • CAA, Ministry of Higher Education (MOH) – UAE
  • KHDA – Dubai, UAE

Programme Structure

Courses include
  • Marketing Management
  • Marketing Channels
  • Services Marketing
  • Consumer Behavior
  • Marketing Research
  • International Marketing Strategies

Key information


  • Full-time
    • 48 months

Start dates & application deadlines

More details

The Admission Office accepts applications throughout the year for the BBA program.


129 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Dubai and/or in United Arab Emirates, please visit Student Insurance Portal.

Other requirements

General requirements

  • Original UAE high school certificate or equivalent certificate (approved by the Ministry of Education)
    • Original English language proficiency score certificate
    • 4 personal pictures
    • Valid student passport copy for UAE nationals
    • Ethbara & UID number
    • Visa on passport for Non UAE national
    • Family book copy for UAE nationals
    • Valid emirates ID copy
    • Military service letter for UAE nationals
    • Employment letter for employed students
    • Valid mother’s passport copy
    • SAT or Math placement test with a minimum score of 400.

Tuition Fee

To alway see correct tuition fees
  • International

    1580 USD/module
    Tuition Fee
    Based on the tuition of 1580 USD per module during 48 months.
  • National

    1579 USD/module
    Tuition Fee
    Based on the tuition of 1579 USD per module during 48 months.
  • National: 5,800 AED per module
    • International: 1580 USD per module

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

University of Dubai


Go to your profile page to get personalised recommendations!