Creative Business HU University of Applied Sciences Utrecht

Overview

The  Creative Business programme from HU University of Applied Sciences Utrecht focuses on the latest developments in international Marketing, Branding, Creativity, Humanities, Media and Business Innovation.

You work with an international group of students and tutors on global projects; for example bringing an American product or brand to the European market, or introducing a European innovation to the Middle East.

During your time with us, you will build on your professional profile and personal brand by creating your own learning paths that match your interests and needs. CB has a global focus – from day one you work in cross-cultural international teams, and on cross-border projects in the fields of Marketing, Media and Business Innovation. 

Your fellow students and our teaching staff come from all over the world, and you will spend at least one semester working or studying abroad. You develop into a flexible and creative professional with an entrepreneurial mind set, ready for an (international) career in creative business.

After your graduation

We provide you with a flying start to your (international) career in marketing, business and media, with you playing a pivotal role in the exciting global creative business.

When you graduate, you will receive a Bachelor of Arts (BA) degree, together with the International Diploma Supplement (IDS) in English.

Creative Business contributes to virtually all industries that embrace creative innovation – such as Healthcare, Education, Government and Business Services, next to the Creative Industries (such as advertising, fashion, music, games, TV/radio etc.), so your skills will be in high demand.

CB graduates are creative, forward thinkers with thorough knowledge of business, humanity, marketing, media and digital transformation to new technologies. They can initiate innovation in multi-disciplinary and multi-cultural network environments.

With your Creative Business degree, you are set for an exciting career in Advertising, Media & Entertainment, Design, Music, Publishing, Gaming, Fashion or IT! You may work for an international company in the Netherlands or abroad, or start your own business.

Creative Business – Beyond Campus

The programme also offers the option to follow a hybrid study track: 80% online, 20% on campus. Study in an international community while working on real challenges with your team. Through a structured rhythm of live labs and campus bootcamps in Utrecht, you develop creative, critical, and strategic skills for a rapidly changing world. Learn to think and work like a creative strategist: combining creativity, critical thinking, and research to help organisations navigate change and make better decisions.