HU University of Applied Sciences Utrecht

Creative Business, Bachelor

  • Application Deadline
  • 48 months
  • Tuition Fee
    8090 EUR/year
    Tuition fee
    2006 EUR/year
    Tuition fee
  • English


The Bachelor Degree in Creative Business from HU University of Applied Sciences Utrecht equips you with a blend of professional skills highly desired by employers in creative industries such as advertising, media and entertainment, design, music, publishing, gaming, fashion and IT, but also in other organisations – commercial and non-profit – and consultancies. Along the way you learn how to manage the commercial power of creativity, to think strategically and conceptually and to find innovative ways to solve the challenges of today’s international creative business.

Creativity meets business

We give you a solid grounding in marketing, communication, media and business theory, plus the ability to apply this knowledge to real-life cases from international creative business. But more than that, CB allows you to build your own professional profile and personal brand by creating your own learning paths and goals based on your particular needs, interests and background. You acquire the skills needed to become a flexible and creative forward thinker with an entrepreneurial attitude, analytical abilities and collaborative competences.

Global flexibility

This programme prepares and trains you for global flexibility in creative business. From day one you work in cross-cultural international teams, on cross-border projects. For example, you might learn to write a marketing plan, bring an American disruptive product or brand to the European market or introduce a European innovation to Africa and the Middle East. Not only do your fellow students come from all over the world, but your tutors represent at least fifteen different nationalities and you spend at least one semester of the programme working or studying abroad. All in all, then, our curriculum trains you for international careers at employers with a creative core, from vintage to start-up to scale-up, who are looking for bright, innovative, enthusiastic and well-organised people to join their team and to propel their commercial potential.

Job prospects

At Creative Business we help you to create your own personal brand through a choice of elective courses beginning in the second year. These enable you to stand out and distinguish yourself in the international professional arena. Employment opportunities following graduation include, to name but a few: digital producer, media manager, marketing communications manager, creative strategist, product manager, communications manager, PR consultant, online and social media marketer, brand strategist, content manager, consumer insights manager, SEO specialist, sponsor coordinator and social media consultant.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

The first-year courses (5 ECTS credits each) are

Block 1

  • The Professional Landscape
  • Humanities
  • Marketing Principles

Block 2

  • The Professional Landscape
  • Digital Media Design
  • Principles of Communication

Block 3

  • Research Lab & Methods
  • Media Culture
  • Corporate Communication

Block 4

  • Research Analysis & Toolkit
  • Creativity
  • Consumer Behaviour
For more information, please visit programme website.

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Admission Requirements international students

Students who apply to our international Bachelors programmes must have a secondary school diploma at a sufficient level (comparable to the Dutch havo-diploma). A student is eligible to enrol in our international Bachelors programmes when holding one of the following diplomas.

  • Bulgaria: Diploma za Sredno Obrazovanie
  • Romania: Baccalaureat
  • France: Baccalaureat
  • China: senior middle school diploma and regional examination certificate
  • Germany: Abitur (Zeugnis der Allgemeine Hochschulreife) or Fachhochschulreife
  • United Kingdom: a minimum of four GCSEs/IGCSEs at grade A, B or C AND two A/AS levels in six different subjects
For more information, please visit programme website.

Tuition Fee

  • International

    8090 EUR/year
    Tuition Fee
    Based on the original amount of 8090 EUR per year and a duration of 48 months.
  • EU/EEA

    2006 EUR/year
    Tuition Fee
    Based on the original amount of 2006 EUR per year and a duration of 48 months.

Living costs for Utrecht

900 - 1,450 EUR/month
Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.



Scholarships and Grants for visiting/incoming students.

HU Excellent and HU Talent scholarships

HU University of Applied Sciences Utrecht is pleased to offer two scholarships to non-EU/EEA students. Please read more about the HU Excellent Scholarship and the HU Talent Scholarship.

China Programme

The China Programme annually offers 25 scholarships to Chinese candidates for study or research in the Netherlands. The scholarship programme is designed for good quality Chinese students who want to study or do research in the Netherlands for an academic year either during or after their studies in China.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.