• Application Deadline
  • 48 months


State of the art degree programme Creative Business (CB) prepares you for a career in the global creative business, focussing on the latest developments in international marketing, media and business innovation.

CB has a global focus – from day one you work in cross-cultural international teams, and on cross-border projects in the fields of Marketing, Media and Business Innovation. Your fellow students and our teaching staff come from all over the world, and you will spend at least one semester working or studying abroad.

During your time with us, you will build on your professional profile and personal brand by creating your own learning paths that match your interests and needs. You develop into a flexible and creative professional with an entrepreneurial mind set, ready for an (international) career in creative business.

You learn how to be successful in Advertising, Media & Entertainment, Design, Music, Publishing, Gaming, Fashion and IT and many other sectors. We unlock your commercial potential through creative thinking and collaboration. You learn how to study effectively by working in groups on assignments drawn from real industry practice, supervised by a lecturer. Interacting with your fellow students, tutors and people from the field, you also improve your professional and social skills.

After your graduation

We provide you with a flying start to your (international) career in marketing, business and media, with you playing a pivotal role in the exciting global creative business. When you graduate, you will receive a Bachelor of Arts (BA) degree. With your Creative Business degree, you are set for an exciting career in Advertising, Media & Entertainment, Design, Music, Publishing, Gaming, Fashion or IT! You may work for an international company in the Netherlands or abroad, or start your own business. Examples of jobs:

  • Customer Journey Manager
  • Community Manager
  • Brand Manager
  • Digital Marketer
  • Growth Hacker

Detailed Programme Facts

Programme Structure

First year

In your first year, you explore the foundations of international creative business together with your fellow students. You focus on new business models, digital media design, marketing, consumer behaviour and research skills.

Second year

In the second year, you learn to think and work like a creative professional. You'll get many reality checks in the form of real projects, guest lectures, and introductions to the professional field.

Third year 

In your third year, you must spend at least six months in a non-native language environment. You have the option to study abroad for a semester, or take an international work placement. 

Fourth year

In your final year you can choose from a wide range of interdisciplinary courses which require co-design, creative problem-solving and business innovation at a high level. The second semester is dedicated to your graduation project, for which you conduct independent research into an issue of your choosing.

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

General Requirements

Admission Requirements international students
  • Bulgaria: Diploma za Sredno Obrazovanie
  • Romania: Baccalaureat
  • France: Baccalaureat
  • China: senior middle school diploma and huikao (regional examination) certificate
  • Germany: Abitur (Zeugnis der Allgemeine Hochschulreife) or Fachhochschulreife
  • United Kingdom: a minimum of four GCSEs/IGCSEs at grade A, B or C AND two A/AS levels in six different subjects 
  • United States: high school diploma with college preparatory programme
  • International Baccalaureate or European Baccalaureate Diploma

Tuition Fee

  • International

    8217 EUR/year
    Tuition Fee
    Based on the original amount of 8217 EUR per year and a duration of 48 months.
  • EU/EEA

    2060 EUR/year
    Tuition Fee
    Based on the original amount of 2060 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Legal tuition fees: € 2,060
  • Institutional tuition fees: € 8,217

Living costs for Utrecht

  • 900 - 1450 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.



Scholarships and Grants for visiting/incoming students.

HU Excellent and HU Talent scholarships

HU University of Applied Sciences Utrecht is pleased to offer two scholarships to non-EU/EEA students. Please read more about the HU Excellent Scholarship and the HU Talent Scholarship.

China Programme

The China Programme annually offers 25 scholarships to Chinese candidates for study or research in the Netherlands. The scholarship programme is designed for good quality Chinese students who want to study or do research in the Netherlands for an academic year either during or after their studies in China. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.