Fashion Marketing University of Leeds

Overview

Throughout the Fashion Marketing BA degree from University of Leeds, you’ll become a creative and ethical fashion marketer with a broad range of resilient skills that are adaptable within the ever-changing industry landscape. Our course balances research-led activities and contextual studies with creative practice and focuses on social, ethical and sustainable solutions to inform marketing decisions.

You’ll be working with research-active academics and industry professionals on exciting and authentic future-facing projects. You'll practice research, analysis and critical thinking skills throughout the programme. These skills, when combined with your creativity, are key for the development of innovative fashion marketing strategies, products, experiences and communications. Through a combination of making, reading and writing, you’ll become a creative thinker and a critical practitioner.

Your core subjects include design studies, visual communications, marketing principles, forecasting, branding and fashion management. You’ll also have the opportunity to study areas of personal interest, by selecting from a range of optional modules, for example sustainability, fashion imaging and neuromarketing. There’s also the choice to take Year in Industry or to Study Abroad, providing you with the flexibility to tailor your education experience to reach your ambition.

Career opportunities

Flexibility, resilience and transferable skills are desirable attributes for creative industry professionals. In the School of Design, as well as providing you with research led, industry informed subject-specific knowledge, we aim to equip you with the best possible skills for a variety of careers. Design thinking, combined with excellent research and criticality skills are increasingly valued across a wide range of sectors; therefore, your degree from the University of Leeds opens opportunities across disciplines and multiple industries, as well as in your course-related specialism.

The BA Fashion Marketing course is industry-focused will develop valuable transferable skills such as sustainable business development, research, critical and analytical thinking, creative problem -solving, communication, cultural sensitivity, professionalism and planning and organising – all of which are highly desirable to a variety of employers.

As a graduate of the programme, you’ll be equipped to make changes for the better in the fashion world. You could work as a fashion marketer, directing strategy and identifying opportunities for considered brand development. Other roles include fashion production and manufacturing as a buyer or new product developer, a visual merchandiser for retail, a fashion stylist, fashion writer or journalist, digital content strategist, a career in PR or brand management.