Sport Business (Hons) Liverpool John Moores University

Overview

The Sport Business (Hons) course at Liverpool John Moores University is designed to fit industry needs and is facilitated through working partnerships between LJMU staff, students and external employers and subject specialists.

The programme explores a variety of subjects and disciplines including: marketing, sponsorship and PR, sports management, sports digital media, sports events, grassroots and elite sport.

Employability and enterprise are key elements of this programme. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set.

Career

The Sport Business curriculum equips students for employment with industry specific skills that relate to: sports management, project and event management and marketing and sponsorship. Therefore, through the innovative teaching and learning methods utilised on the Sport Business programmes, graduates will be well versed in using digital technologies such as social media networking tools beyond personal use.

The role of business in sport continues to develop as the industry evolves across all sectors, from grassroots, to elite, to professional sport. This programme can offer career pathways into a number of different sports organisations, such as: professional football clubs, local and national sports organisations (example Local Authority, County Sport Partnerships) , sport national governing bodies (example Football Association), and sector specific agencies such as marketing or sponsorship. The job roles within these organisations could cover areas such as: sports sponsorship and marketing, public relations, management, digital media technologies, recruitment and human resource management and business development. The programme also actively supports students seeking to start their own business which could start within the three years whilst studying with us and continue upon graduation.

Graduates may also chose to progress to further study such as PGDE/PGCE Initial Teacher Training programmes or other postgraduate courses.