Integrated Marketing Communication The American University in Cairo

Overview

Students enrolled in The American University in Cairo's Integrated Marketing Communication program will:

• Develop an understanding of the principles of integrated marketing communication, including the use of various marketing channels and tactics to create a cohesive brand message and reach target audiences.
• Develop proficiency in the use of marketing research, data analytics and consumer behavior analysis to inform marketing strategies and tactics.
• Cultivate strong creative and strategic thinking skills, including the ability to develop innovative solutions to marketing challenges and effective communication campaigns.
• Develop a strong understanding of digital marketing channels, including social media, email marketing and search engine optimization, and the ability to use these channels effectively to reach target audiences.
• Develop strong project management skills, including the ability to plan, execute and measure the success of integrated marketing communication campaigns, as well as effectively manage timelines, budgets and resources.

Careers

Students take part in internship programs in advertising and marketing at reputable companies like Leo Burnett, Wunderman Thompson (WT), FP7 McCann, Good People and MediaHub, among others. Many IMC class projects involve real-life cases, whose clients often provide students with briefs and feedback. 

Graduates of the integrated marketing communication program have found success in these careers:

• Advertising
• Marketing research
• Content management
• Corporate and business communications
• Government communications
• Media
• Strategic planning