Overview

Key Features

The courses introduce students to the dynamic, exciting, media-driven, people-centered world of marketing.

We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country.

Graduates of the Business Administration - Marketing program from American University of Sharjah (AUS) are sought after by employers all around the Gulf in a number of diverse fields such as in consumer science, financial services, and business-to-business.

With the UAE as a magnet for tourism and retail sales worldwide, our department provides students with the education necessary to thrive in the exciting profession of marketing.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing and Negociations

International Marketing

Marketing Strategy

Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-05-29 00:00:00
Starting 2027-01-19 00:00:00
- Apply before 2026-12-25 00:00:00
Starting 2027-06-02 00:00:00
- Apply before 2027-05-15 00:00:00

Language

English

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6.5

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4.9/5 student rating

Credits

120 alternative credits

Delivered

On Campus

Campus Location

Sharjah, United Arab Emirates

Disciplines

Business Administration Marketing Marketing Management View 34 other Bachelors in Marketing in United Arab Emirates

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Must be awarded the full IB Diploma with six subjects (excluding Islamic Education) with at least three in the higher level, and attain a minimum score of 24 points.
Applicants who were not awarded the IB Diploma but received the IB certificate can apply and will be assessed based on the provided high school credentials.
official secondary school certificate certified by the appropriate authorities*
Certificate of Equivalency from the UAE Ministry of Education. This excludes Thanaweyya 'Ammah.
official grade reports of the last three secondary school classes certified by the appropriate authorities
colored passport scan
English Language Proficiency Test Scores
Applicants studying in the UAE are required to submit EmSAT test scores as applicable to the major.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at American University of Sharjah (AUS) and/or in United Arab Emirates, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

105020 AED / year

≈ 105020 AED / year
Domestic Applies to you

Applies to you

Citizens or residents

105020 AED / year

≈ 105020 AED / year

Living costs

Sharjah

United Arab Emirates

3400 - 5200 AED / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Sharjah

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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