Journalism and Communication The Chinese University of Hong Kong

Overview

This Journalism and Communication programme offered at The Chinese University of Hong Kong  offers three main professional tracks: (1) Journalism, (2) Advertising and Public Relations, and (3) Creative and New Media. Based on their particular interests, students can specialise in one or two professional tracks, or select courses from different tracks.

Key facts:

• The programme offers four practicum groups for students: U-Beat, Varsity, Pinpoint, and Creative Media Laboratory. Students can choose to participate in the writing, editing and production of one of the School’s two news practicum magazines: U-Beat, which is published in Chinese, or Varsity, which is published in English. Students can also acquire hands-on experience conducting social and commercial campaigns by working at Pinpoint. Those who join the Creative Media Laboratory gain knowledge and skills in audio and visual media production. In addition, the programme arranges summer internship placements for all students.

Career Prospects

Our graduates are highly sought after by employers in the media, advertising, public relations, government, NGO, education and business sectors:

• Mass Communication/Public Relations: Approximately 50% enter the media industry as professional journalists, advertising and public relations practitioners, or video and film makers.

• Business sector: About 30% join the business field, exceling in management, administration, banking, accounting and IT.

• Social and public organisations: Another 10-15% join the government, NGOs, and public or social enterprises.

• Education: Some graduates aspire to teach the next generation with their advanced communication and language skills.

• Postgraduate Studies: Some graduates pursue specialized fields, such as communication studies, cultural studies, law and social work, through advanced studies.