Overview

Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy, opening a variety of career paths.

The Marketing Management program of University of Guelph strengthens your understanding of consumer behaviour and decision-making – critical abilities for any effective marketer or business leader.

What Can You Do with a Degree in Marketing Management?

Upon graduating, you will be ready to start your career as a more engaged, active global citizen, built on the Department of Marketing and Consumer Studies’ expertise in the field of marketing and consumer research from a liberal education philosophy perspective. The courses and experiences offered in the degree open a variety of marketing and leadership paths upon graduation.

Here are just a few careers our Marketing Management graduates have successfully pursued:

Marketing director
Retail buying consultant
Brand manager
Market research or public relations

Why Marketing Management?

Graduates of the University of Guelph's Marketing Management major are equipped with the practical and theoretical knowledge in marketing specific topics, including consumer psychology, market research, advertising pricing, product development, quality management and consumer law, with plenty of opportunities to learn outside of the lecture hall with an international exchange at one of our partner universities or helping a local business develop a marketing plan for a course credit.

Programme Structure

Courses include:

Microeconomics

Business

Financial Accounting

Marketing

Business Mathematics

Management Accounting

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-04 00:00:00
- Apply before 2026-05-19 00:00:00 , International

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

120 alternative credits

Delivered

On Campus

Campus Location

Guelph, Canada

Disciplines

Marketing Management View 10 other Bachelors in Marketing Management in Canada

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Academic requirements

GPA

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The secondary school graduation certificate which would admit a student to an internationally recognized university in their home country is normally acceptable for admission to the University of Guelph.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Guelph and/or in Canada, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

44919 CAD / year

≈ 44919 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

11709 CAD / year

≈ 11709 CAD / year

Additional Details

Local: $11,709

Living costs

Guelph

Canada

1157 - 1804 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What Can You Do with a Degree in Marketing Management?

Why Marketing Management?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Guelph

Funding

Scholarships Information

Available Scholarships

Our partners