Marketing Management University of Guelph

Overview

The Marketing Management programme at the University of Guelph offers students a sophisticated understanding of how to create, communicate, and deliver value in a connected global economy. This curriculum balances core marketing expertise with a broad liberal education to ensure graduates become engaged and active citizens. Students benefit from a multidisciplinary approach that focuses on the critical drivers of consumer behaviour and strategic decision-making.

Why Marketing Management at University of Guelph?

Choosing this programme means joining the Gordon S. Lang School of Business and Economics, where teaching focuses on sustainability and corporate social responsibility. Students gain a competitive edge through unique opportunities such as international exchanges at partner universities and hands-on projects helping local businesses develop marketing plans. The institution is known for its strong community support, particularly for international students, and its commitment to research excellence.

Tuition Fee Breakdown

• International fee: CAD 44919 per year
• National fee: CAD 11709 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a deep dive into the mechanics of the marketplace and the psychology of the consumer. Modules may include:

• Consumer Psychology
• Market Research
• Advertising Pricing
• Product Development
• Quality Management
• Consumer Law
• Marketing and Consumer Studies

Careers with Marketing Management

Graduates are well-equipped to enter the professional world with a robust portfolio of skills in market analysis and brand strategy. The programme facilitates a smooth transition into the workforce, particularly for those who participate in the extensive co-op stream which provides 20 months of real-world experience.

The expertise gained in consumer research and leadership allows graduates to pursue high-level management paths in both domestic and international organisations.