Studyportals

International Marketing

University of Lodz

B.A. On Campus
36 months
Duration
2500 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

A new practical field of Bachelor of Arts in International Marketing at University of Lodz has been created for high school graduates with a very good command of English who aspire to build their professional careers in international companies and public organizations.

Overview

The Bachelor of Arts in International Marketing at University of Lodz curriculum consists of over 1400 hours of teaching about international and business topics set in the context of social studies. Due to the practical character of the field of studies, courses will be delivered by academic teachers with an experience of working in companies and public organizations as well as external lecturers-practitioners who are employed in international companies, consulting agencies, non-profit organizations and public institutions at the local and central levels. 

The curriculum of this field of studies constitutes a composition of basic courses in the field of communication and marketing as well as specialist courses having a practical character, which will enable the participants to get to know various aspects of functioning of organizations on the international market, such as brand management and marketing communication, human resources management, management in the multicultural environment.

Apart from knowledge and skills acquired in the framework of courses related to marketing and management, students will be equipped with multiple additional competencies, which are extremely important from the perspective of the contemporary job market, including: 

  • social communication and the art of presentation
  • international negotiations
  • ability to solve managerial problems in a creative way
  • the application of data analysis and information technologies in making marketing decisions. 

Moreover, the students will have an extensive traineeship in selected companies and institutions. The graduate of 1st level International Marketing can find a job in: The graduate of the INTERNATIONAL MARKETING field of studies will able to find a job in various types of organizations functioning both on local and international markets, including enterprises, governmental and non-governmental institutions, public administration and media. 

High language competencies and business knowledge will enable to get employed at various specialist positions e.g.: marketing specialist, account manager, specialist in trade, sales, promotion, data analysis, media planning.

Programme Structure

Courses include:
  • Economics
  • Demography
  • European Integration
  • Political systems
  • Political and economic geography
  • Statistics

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
87
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Credits

180 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
87
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Other requirements

General requirements

  • Application Form
  • Original school certificates and diplomas
  • Transcript of Records
  • Statement proving that the certificate/diploma allows the candidate to study at the university level in their country
  • Cover Letter (signed)
  • Documents confirming the identity, country of origin and visit status
  • Medical certificate
  • Health insurance policy
  • 3 passport photographs – can be delivered after the arrival in Poland

Tuition Fee

  • International

    2500 EUR/year
    Tuition Fee
    Based on the original amount of 2500 EUR per year and a duration of 36 months.
  • Administrative fee: 20 EURO

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

International Marketing
-
University of Lodz

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