The Bachelor of Arts in International Marketing at University of Lodz curriculum consists of over 1400 hours of teaching about international and business topics set in the context of social studies. Due to the practical character of the field of studies, courses will be delivered by academic teachers with an experience of working in companies and public organizations as well as external lecturers-practitioners who are employed in international companies, consulting agencies, non-profit organizations and public institutions at the local and central levels.
The curriculum of this field of studies constitutes a composition of basic courses in the field of communication and marketing as well as specialist courses having a practical character, which will enable the participants to get to know various aspects of functioning of organizations on the international market, such as brand management and marketing communication, human resources management, management in the multicultural environment.
Apart from knowledge and skills acquired in the framework of courses related to marketing and management, students will be equipped with multiple additional competencies, which are extremely important from the perspective of the contemporary job market, including:
- social communication and the art of presentation
- international negotiations
- ability to solve managerial problems in a creative way
- the application of data analysis and information technologies in making marketing decisions.
Moreover, the students will have an extensive traineeship in selected companies and institutions. The graduate of 1st level International Marketing can find a job in: The graduate of the INTERNATIONAL MARKETING field of studies will able to find a job in various types of organizations functioning both on local and international markets, including enterprises, governmental and non-governmental institutions, public administration and media.
High language competencies and business knowledge will enable to get employed at various specialist positions e.g.: marketing specialist, account manager, specialist in trade, sales, promotion, data analysis, media planning.
Get more detailsVisit official programme website
Programme StructureCourses include:
- European Integration
- Political systems
- Political and economic geography
- 36 months
Start dates & application deadlines
- Apply before , International
DisciplinesMarketing International Development Digital Communication
We are not aware of any academic requirements for this programme.
- Application Form
- Original school certificates and diplomas
- Transcript of Records
- Statement proving that the certificate/diploma allows the candidate to study at the university level in their country
- Cover Letter (signed)
- Documents confirming the identity, country of origin and visit status
- Medical certificate
- Health insurance policy
- 3 passport photographs – can be delivered after the arrival in Poland
International2500 EUR/yearTuition FeeBased on the original amount of 2500 EUR per year and a duration of 36 months.
- Administrative fee: 20 EURO
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.