International Marketing University of Lodz

Overview

The International Marketing program at University of Lodz  curriculum consists of over 1200 hours of teaching about international and business topics set in the context of social studies. 

Due to the practical character of the field of studies, courses will be delivered by academic teachers with an experience of working in companies and public organizations as well as external lecturers-practitioners who are employed in international companies, consulting agencies, non-profit organizations and public institutions at the local and central levels. 

The curriculum of this field of studies constitutes a composition of basic courses in the field of communication and marketing as well as specialist courses having a practical character, which will enable the participants to get to know various aspects of functioning of organizations on the international market, such as brand management and marketing communication, human resources management, management in the multicultural environment.

Careers

The graduate of the program will able to find a job in various types of organizations functioning both on local and international markets, including enterprises, governmental and non-governmental institutions, public administration and media. High language competencies and business knowledge will enable to get employed at various specialist positions e.g.: marketing specialist, account manager, specialist in trade, sales, promotion, data analysis, media planning.