Marketing (Hons) The University of Winchester

Overview

The Marketing (Hons) at The University of Winchester provides students with a sophisticated understanding of how strategic branding and communication drive successful global businesses. This programme blends theoretical academic foundations with practical, industry-aligned skills to ensure graduates are prepared for the vibrant marketing sector. Students explore the dynamic forces that shape brands and influence consumer decisions in an increasingly digital economy.

Why Marketing (Hons) at The University of Winchester?

Choosing this programme means joining an institution ranked in the top 10 in the UK for graduates in employment or further study. The course holds prestigious accreditation from the Chartered Institute of Marketing (CIM), providing students with professional standing and access to exclusive industry resources. Teaching is delivered through interactive, workshop-style sessions rather than traditional lectures, utilising live briefs, simulations, and real-life case studies to replicate workplace conditions. Students also benefit from exceptional academic support, with the university achieving a 96% satisfaction rate in this area.

Tuition Fee Breakdown

• International fee: GBP 16700 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is carefully structured to build expertise in digital and traditional marketing environments. Modules may include:

• Digital Marketing and Emerging Trends
• E-Commerce and Omnichannel Marketing
• Marketing
• International Marketing
• Performance Marketing
• Relationship Marketing
• Brand Innovation and Management
• Communication Management
• Social Media Management

Careers with Marketing (Hons)

Graduates are equipped for diverse and exciting roles across the private, public, and charitable sectors. The analytical and creative skills developed during the degree prepare students for specific career paths such as brand strategist, digital marketer, public relations specialist, and social media manager. Many alumni progress into management positions, including roles as marketing managers or communications leads, while others utilise the programme's entrepreneurial focus to launch their own business ventures. The university also offers a pre-approved pathway for students wishing to continue their academic journey with a Master’s degree upon completion of their undergraduate studies.