Marketing Rey Juan Carlos University

Overview

Once this basic knowledge is acquired, the main objective of the degree in Marketing is to get the student to go more deeply into the wide knowledge of marketing elements, components, and market research.

In order to do that, the syllabus of the Marketing program of Rey Juan Carlos University is done through multidisciplinary study programs, whose main objective is:

• The study of different organizations, their management, and the analysis of changes in the national and international environment in which they are immersed.

• Theoretical and practical training which capacitates them for marketing and business management, as well as a humanistic training and personal development.

• The development of general skills capable of being transferred to a wide range of organization typologies and not exclusively limited to the business profession.

Where will I be qualified to work upon graduation?

• Strategic Management:  strategic management staff, deputy director.

• Marketing Management:  marketing assistant, product manager, brand manager, head of marketing strategic management, marketing manager, marketing consultant.

• Distribution Channels:  channels expert, category manager, trade marketing manager, shopping center manager.

• Management of integrated communication in marketing:  expert in marketing communication, head of marketing communication, accountant executive, accountant planner.

• Commercial management:  analyst of intelligence market, analyst of marketing databases, intelligence market manager, market research consultant, market research analyst, head of market research projects.

• Global marketing:  analyst of global markets, export manager, head of on-line marketing, CRM manager.

• Commercial management:  commercial technician, sales inspector, team manager, sales manager, commercial delegate, commercial manager.