Media and Communication (Social Media) Swinburne University of Technology

Overview

Learn how the media sector is evolving through an examination of issues such as diversity, the influence of social networking data, ownership and privacy, and automated media and the digital economy.You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.This flexible degree will help prepare you for a career you’ll be passionate about. Select a major from ten options, and then tailor your degree to suit your interests with a second major or co-major and a wide range of minors or electives.

Course learning outcomes

Upon successful completion of the Bachelor of Media and Communication (Social Media) from Swinburne University of Technology, graduates will be able to:

• develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• critically evaluate and apply research methodology relevant to the field of media and communication.