Overview

Luxury brands are built on far more than creativity—they rely on strategic thinking, consumer insight and strong commercial management. The Bachelor's Degree in Fashion Brand Management at Accademia del Lusso prepares students to become professionals capable of developing successful fashion and luxury brands in an international marketplace.

Based in Milan, one of the world's leading fashion capitals, the programme combines business, marketing and brand strategy with an in-depth understanding of the fashion and luxury industries. Students learn how brands are created, positioned and managed across physical retail, e-commerce and digital channels while exploring the relationship between creativity, consumer behaviour and commercial performance.

Throughout the programme, theoretical knowledge is combined with practical learning through workshops, project work, seminars, external visits and collaboration with industry professionals. Students analyse real business cases, develop branding strategies, work on communication campaigns and learn how today's luxury companies respond to rapidly evolving global markets.

Graduates leave with the strategic, analytical and creative skills needed to manage brands, products and customer experiences across the international fashion and luxury sectors.

Accreditation

Accademia del Lusso is an Italian higher education institution specialising in fashion, design and luxury. This programme awards a First Level Academic Diploma (Bachelor's Degree) in Fashion Brand Management, providing students with an internationally recognised higher education qualification within the Italian AFAM (Higher Education in Art, Music and Dance) system.

Programme Structure

Students develop a broad understanding of fashion business, luxury branding and international marketing while gaining practical skills directly relevant to today's fashion industry.

Topics include:

Fashion brand management & brand identity
Strategic marketing & consumer behaviour
Digital marketing, social media & SEO
Retail management & omnichannel distribution
Communication & advertising
Product development & merchandising
Economics & financial management
Fashion buying & business positioning
Sustainable fashion & eco-fashion
Licensing & intellectual property
Packaging design & visual communication
Fashion entrepreneurship & start-up management
Computer graphics using Adobe Photoshop & InDesign
Fashion history, design culture & contemporary visual arts

Learning is through lectures, workshops, Work Weeks, seminars, case studies and visits to businesses, showrooms and museums in Milan, allowing students to connect classroom learning with professional practice.

Audience

This programme is ideal for students who are passionate about fashion, luxury brands, marketing and business. It is suited to those who want to combine creativity with commercial strategy and build careers in brand management, digital marketing, retail, buying or product management within the international fashion industry.

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00

Application deadline not specified.

More details

International applicants are encouraged to apply as early as possible to allow sufficient time for admissions procedures.

Language

English, Italian

Credits

180 ECTS

Delivered

On Campus

Campus Location

Milano, Italy

Disciplines

Business Administration Fashion Design Fashion Management View 4 other Bachelors in Fashion Management in Italy

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Applicants must hold an upper secondary school qualification.

Qualifications obtained outside Italy require a Declaration of Value (Dichiarazione di Valore in loco), which must be submitted by the required deadline established for enrolment.

Applicants must also demonstrate an appropriate level of proficiency in the language of instruction. The programme is available in both English and Italian.

As part of the admissions process, applicants may be asked to provide supporting academic documentation in accordance with Accademia del Lusso's admission procedures.

International students are encouraged to apply early to ensure enough time to complete admissions, visa and enrolment requirements before the programme begins.

Our friendly Student Advisors will help you through this entire process.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Accademia del Lusso and/or in Italy, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21350 EUR / year

≈ 21350 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

18950 EUR / year

≈ 18950 EUR / year

Living costs

Milano

Italy

850 - 1450 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Accademia del Lusso offers a range of scholarships for international students, helping talented applicants access specialist education in fashion, design and luxury. Scholarships are designed to support aspiring professionals from around the world and recognise academic potential and creativity. Students may also be eligible to apply for grants or financial support offered by government organisations or funding bodies in their home country. Prospective applicants are encouraged to contact the Admissions Office to learn about current scholarship opportunities and eligibility criteria.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About