Business of Football Accelerated (Hons) University Academy 92

Overview

Business of Football Accelerated (Hons) at University Academy 92 has been developed through consultation with Manchester United FC, Salford City FC, Altrincham FC, the Manchester FA and the English Football League. This unique collaboration means you will understand the biggest challenges and greatest opportunities football clubs tackle in the evolving world of professional football, as well as the strategies used to transform clubs into multi-billion-pound enterprises.

What you'll learn

Get ready to gain valuable on-pitch and off-pitch experiences, discussing topics such as governance, player care, talent recruitment, sales, marketing, fan engagement, operations and cutting-edge AI applications, with a focus on the rapidly growing women’s game.

Dive into real-world scenarios, including innovative stadium and estate re-development at Real Madrid, Ryan Reynolds’ social media transformation of Wrexham AFC and Salford City FC’s journey from non-league to the football league. Evaluate how clubs such as Man Utd identify talent and support players. Benefit from guest lectures by Gary Neville and the Class of 92, alongside current football executives, and access exclusive internships, live projects, work experience opportunities, mentorship and guest speakers from Salford City FC and other partners.