Digital Marketing (Hons) Arden University Online

Overview

It is offered as part-time online study (3+ years, flexible) and as blended weekday study at Birmingham, Leeds, London (Ealing, Holborn and Stratford) and Manchester. The course starts with business fundamentals and moves on to practical, job-oriented skills. These include social media management, SEO, user and customer experience design, content production, brand management and data analytics. Level 5 includes a digital internship.

As you progress you earn six DMI certificates tied to specific modules (social media, paid search, SEO, web analytics with GA4, digital strategy and customer experience). You also get free DMI student membership. The university says it is working toward accreditation from the Chartered Institute of Marketing (CIM). A Digital Resource Hub gives free access to resources from providers such as Google, HubSpot, LinkedIn Learning and Adobe. Assessments simulate real work, such as building a social media strategy, pitching a campaign, planning crisis PR and prototyping a mobile app. Formats include reports, websites, reflective blogs, vodcasts and creative portfolios. Online students study through Arden’s virtual campus, with tutor seminars on Zoom and community boards. 

Career outcomes 

Roles it lists include:

• digital marketing analyst
• digital marketing manager
• social media manager
• content strategist
• copywriter
• UX/CX specialist
• SEO specialist
• email marketing specialist
• PPC manager